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SalaryROLE SUMMARY
As part of the Chief Marketing Organization U.S., the Senior Manager of Programmatic will be part of the Performance Marketing team. The role will be responsible for overseeing key aspects of the programmatic media planning and buying process, ensuring seamless execution of campaigns across a wide array of portfolio brands and accounts.
ROLE RESPONSIBILITIES
- Collaborate with internal cross-functional teams to align programmatic media efforts with overall business objectives.
- Develop and execute comprehensive programmatic advertising strategies to drive brand awareness, engagement, and conversions.
- Collaborate with internal cross-functional teams and external partners to identify target audiences and optimize campaign performance.
- Implement optimization strategies to maximize campaign performance, including bid management, budget allocation, and creative testing.
- Integrate portfolio diversity initiatives into programmatic buying processes.
- Oversee the planning and implementation of video efforts across all channels, ensuring adherence to campaign objectives, budget allocations, and performance benchmarks.
- Manage relationships with programmatic platforms, vendors, and media agency of record.
- Stay up to date with programmatic trends, best practices, and emerging technologies to identify new partnership opportunities.
- Develop and negotiate contracts and partnership agreements to secure optimal terms and inventory access.
- Establish ways of working with media agency and internal brand marketers and CMO cross-functional teams.
- Cross-network education and information sharing to reinforce portfolio programmatic process and best practices.
BASIC QUALIFICATIONS
- BA/BS required.
- 7+ years of agency or client-side experience (Pharmaceutical expertise preferred, but not required).
- Cross-channel media planning/buying background, including a full understanding of the video and programmatic landscape.
- Deep understanding of programmatic advertising platforms.
- Experience leading relationships with external partners, agencies, clients, in-house teams, and brand teams.
- Ability to work effectively in a team-based environment across a variety of cross-functional marketing teams.
PREFERRED QUALIFICATIONS
- Experience leading video upfront process.
- Analytical mindset with the ability to measure and report on partnership performance.
- Strong communications and presentation skills, with the ability to articulate complex subject matter clearly to a wide variety of audiences.
- Understanding of media measurement norms, evolving landscape, and industry standards.
- Understanding of pharmaceutical marketing guidelines and restrictions.
- Ability to thrive in fast-paced, dynamic corporate environment.
Additional Job Information
Last Date to Apply: April 1, 2024
The annual base salary for this position ranges from $117,300.00 to $195,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
