Sr. Marketing Manager, Veterinary Services

Job Description

The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings their own point of view to create a unique experience for the pets and pet parents.

Hybrid Position:

This position may be considered Hybrid based on PetSmart’s FlexSmart policy and business needs. A Hybrid work arrangement is considered to be a blend of onsite and remote work activity. Associates with a Hybrid work arrangement have a work space at Phoenix Home Office and can be required to come onsite between 1-5 days a week as determined by leadership and based on business needs.

Job Description – Sr. Marketing Manager, Veterinary Services

As part of the Integrated Marketing team, the Senior Marketing Manager – Vet Services is focused on creating and implementing omni-channel marketing initiatives for our Veterinary offerings (and in particular PetSmart Veterinary Services) to drive new customer acquisition and capitalize on key growth opportunities. This role will blend brand, marketing, and category strategy development, playing a key role in our marketing team on behalf of a critical brand & business differentiator. The ideal candidate will have a strategic marketing background, with experience delivering successful initiatives for brands or categories with a diverse product and/or services portfolio.

What You’ll Do:

• Serve as key marketing lead for PetSmart Veterinary Services (PVS), translating business goals & consumer insights into complementary marketing strategies & programs that drive customer growth and loyalty for this unique franchise model
• Manage national PVS marketing royalties in close partnership with Director, building & implementing national marketing campaigns (localized to PVS locations) to drive customer acquisition & conversion
• Oversee development of localized franchisee marketing tools that enable Veterinarian owner-operators to grow their business, utilizing local marketing royalties
• Brief campaigns, develop marketing plans, ensure plan execution, and recap results in partnership with marketing, digital & creative cross-functional teams
• Update Vet Services team, key Veterinarian partners & marketing leadership on the results from various initiatives, including key measurements, learnings, and next steps
• Develop marketing strategies that support our overall Vet portfolio, with the objective of creating a customer pipeline & building general awareness of our industry-leading availability of in-store Veterinary Services
• Provide marketing support as needed to other independent Veterinarian operators within our stores
• Partner closely with PVS Liaison, assuming a leadership role by providing guidance and support, fostering a collaborative environment between the teams, and disseminating pertinent information as needed
• Role may require supervision of direct report(s) in the future

What You Need:

• Bachelor’s degree required; master’s degree is a plus
• 7+ years of marketing experience in a retail business (ideally Omnichannel), or an agency that services retail businesses developing and executing strategic marketing plans
• Past franchise marketing experience  
• Past managerial experience
• Track record of delivering successful and innovative marketing initiatives that drive business (not just marketing engagement or reach) results and create affinity for your company/brand
• Understanding of omni-channel retail marketing models
• Ability to create go-to-market programs using digital media and data-driven insights
• Excellent written, verbal and presentation communication skills, with a strong attention to detail
• Exceptional ability to convince and influence at multiple levels
• Solutions-oriented mindset and attention to detail
• Ability to create strong internal and external partnerships across the organization
• A love of pets (of course!)

At PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share.  These experiences not only bring new perspectives in shaping our Belonging culture but they’re core to PetSmart’s success.

Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position.

Our home office offers outstanding amenities in a fun and rewarding workplace including:

• Pet friendly environment, bring your pets to work!
• On-site Dog Park
• “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
• “Sit & Stay” Café serving fresh breakfast and lunch options
• On-site coffee bar
• “Lil’ Paws” learning center and onsite daycare facility (associate paid)
• Volunteer events with PetSmart Charities
• Learn more about #LifeAtPetSmart here: https://www.lifeatpetsmart.com/life-at-petsmart/
• Check out Associate stories and share in some celebrations at PetSmart: https://www.blog.lifeatpetsmart.com/
• Explore PetSmart Benefits here: https://benefits.petsmart.com/
• If you don't already live in the Phoenix area here's a guide to the area:  Welcome to Phoenix Guide

PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.