Sr. Marketing Manager

We are a healthcare specific management services organization (MSO) bringing a myriad of unique services designed to help our clients get through and beyond whatever is in the way.

World-class affordable healthcare and wellness with attention to earning every patient’s trust through safety, courtesy, showcraft, and efficiency. Patients come to our clients for prevention and treatment and leave healthier, more confident, and better informed than when they arrived.

We are creating great experiences felt by our clients and their patients, shared with their friends, and relayed to us by their feedback. Learning to focus on designing great experiences ensures that our clients and patients experience them every time.

Senior Marketing Manager

Full-time
Professional

Nashville, TN or Louisville, KY

Hybrid role

In this role, you will lead the execution of marketing programs and campaigns (such as digital, TV, radio, outdoor, print, video production, sponsorships, etc.), customer and internal communications initiatives, and production of marketing materials (such as brochures, signage, flyers, digital forms for events).

We’re looking for someone excited to take ownership, build plans, and show with data the success of the marketing operation. Your role is critical to our mission, as it helps us grow and retain our patient population in Nashville, TN and Louisville, KY.

What you’ll be doing

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• Execute strategies for lead generation and patient acquisition in Nashville and Louisville across paid social, paid search, programmatic, direct buys with publishers, and other media channels

• Create and manage digital marketing campaigns to increase new patient and client appointments, engagement, and retention by managing timelines, setting deadlines, creating marketing collateral (e.g. pamphlets, social media posts, digital media), and regularly reporting status updates to leadership

• Manage media buying initiatives to drive growth year-over-year in alignment with overall mission and organizational goals.

• Lead web updates management by partnering with internal and external teams, demonstrating comprehensive knowledge of web development

• Suggest improvements to media buying practices or strategies, marketing campaigns, social media use, events, patient or volunteer drives, and branding based on the performance of our marketing and our past goal achievement.

• Optimize adherence to marketing processes/workflows and identify gaps or improvements needed in workflows

• Collaborate closely with and incorporate input from others, internally and externally, to ensure timely creation and deployment of assets within set parameters and constraints.

• Manage the brand voice for the organization and educate others to promote alignment.

• Make decisions regarding event- and marketing-related purchases.

• Guide segmentation and audience development across channels, including geographical targets, client attributes, and other specific target markets for branded advertising and development campaigns

• Contribute to various projects, programs, and events that enhance the footprint of Music City PrEP Clinic in the regional market, achieving patient/public education and outreach goals.

• Work with other internal stakeholders to manage communications, scheduling, planning, and execution of organizational events (e.g., patient drives, festival booths, and other volunteer events).

• Create, publish, and manage a Music City PrEP Clinic event calendar.

• Maintain the Music City PrEP Clinic phone tree and automated system.

• Maximize the clinic’s AV content by creating, scheduling, and getting stakeholder input for what to advertise / communicate.

• Perform other duties as assigned, such as invoicing, billing and tracking expenses.

We’d love to hear from you if you:

• Are energized to help us with our mission of getting to zero new HIV transmissions through our focus on world-class, affordable sexual health care and wellness

• Have worked as a digital marketer, with examples you can share of leading clients to achieve their business objectives

• Have developed campaigns to reach out and engage multiple personas in a meaningful way

• Have previously managed events and would enjoy creating moments people will talk about while educating them on what we do

• Are comfortable reporting out to executives on your progress and metrics

• Are someone who knows how to get stuff done and likes to celebrate success

• Bachelor’s degree or equivalent work experience

• At least 5 years of experience in Marketing

• Willing to be present at all Music City PrEP events in both Nashville and Louisville

Skills you bring

• Excellent verbal and written communication skills

• Creative and critical thinker

• Professional business presence and acumen

• Self-starter, high level of initiative, proven proactive thinker

• Committed to internal and external customer service

• Data-driven decision-maker with great organizational skills and a results-oriented mindset

• Collaborative teammate focused on building success together

• Ability to operate under pressure and deadlines

• High level of proficiency in MS Office (Word, Excel, Outlook) as well as basic knowledge of graphic arts software (Adobe, Wordpress) and HTML for website applications

We know that confidence-gap and imposter syndrome can lead to spectacular candidates deciding not to apply unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for this position, so please apply even if you don’t meet every one of our qualifications listed.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The Rod Bragg Diversity Health compensation package is world-class. We offer

• Medical, Dental, and Vision coverage available on day one with 100% of employee-only premiums paid by Diversity Health

• 401(k)-retirement plan with matching

• Highly competitive hourly pay rates

Diversity Health believes in an environment where people can share diverse backgrounds, experiences, perspectives & ideas. As a result, we are an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. Please contact our Human Resources Manager if you need a reasonable accommodation in applying for a position, or in performing the essential functions of any of our positions.