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SalaryCompany Description
Reporting to the Director of key Accounts, you will lead Red Bull's sales efforts across regional accounts. You will oversee a team of Key Account Managers to implement Red Bull's off premise goals at over 75 retailers. Your main responsibilities will include: developing direct reports; managing account budgets and indicators while developing productive business relationships; and building joint business plans with senior leadership across retailers.
The role Is also eligible to sit in the following locations: Cincinnati, OH and Louisville, KY.
Job Description
STRATEGIC PLANNING
Challenge top important accounts to outpace growth; call on major Small Format retailers to use Red Bull's assets and promote difference from competitors
Influence retail accounts to follow recommended promotional schedules and associated pricing
Construct annual Customer Marketing Agreements, manage associated funds for accounts, evaluate Trade Investments and ensure account decision makers are "wired" with Red Bull personnel
Partner with distribution network to maximize in-store presence and consumer impact
Manage trade investment budgets and evaluate value to inform future spend
Allocate resources where the investment has the highest payback with important customers
Promote post-promotion analysis following all programs to evaluate promotional effectiveness and in-store execution
Forecast volume and spend with consideration of prior year performance
LEAD YOUR TEAM
Lead all direct reports consistent with Red Bull's standard
Create a bench of future Red Bull leaders while ensuring career development for the entire team
Guide account managers to develop programs and essential retail relationships
Coach and motivate direct reports for increased productivity through time in field, office, and meetings to implement Red Bull strategy
WIRE TO SUCCEED
Develop business relationships with senior management across retail partners
Ensure all accounts' decision makers carry a long-term focus on the energy segment with supporting tactics
Maximize the impact of Red Bull's support within chains by establishing deep ties between marketing and analytics departments
Use the inputs of marketing and finance experts to develop plans and conceptual sells to the trade
CUSTOMER PROFITABILITY MANAGEMENT
Lead our priorities, goals, and results as it relates to all account processes
Develop trainings and processes to ensure Customer Profitability Management becomes part of Red Bull culture
Seek for ways to improve and refine
Qualifications
7+ years Sales and Key Account experience
Leadership capabilities to mentor your team
In-depth knowledge of Consumer Packaged Goods (CPG) and Direct Store Delivery (DSD) industry
Experience using all data sources (i.e. Nielsen, IRI, CPM, or Sales Data)
Advanced planning, financial management, sales, and negotiation skills
Bachelor's degree preferred or equivalent work experience in lieu of degree
Must be fluent in English, additional language skills an advantage
Additional Information
Our current Benefits include:
Comprehensive Medical, Dental, and Vision Plans, 401K Match, Family Leave, PTO and Paid Holiday Schedule, Pet, Legal, and Life Insurance, and Tuition Reimbursement.
(Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
