Sr. Manager, Loyalty And Gift Card Marketing/Digital Merchandising (Hybrid)

Job Description
Who we are...
We are a fast-moving, industry-leading retailer. We think big, we're always trying new things, and are continually setting the bar higher each day. Five values guide how we work together and how we deliver on our customer brand promise. We are customer-obsessed, owners at heart, curious and ever-changing, here to win, and committed to extending ourselves. We understand that our success comes from empowering our employees to set their sights high and deliver exceptional service to our customers. We need talented, dynamic people to work with us on what's next.
Our Brand Marketing team is seeking a strategic marketer to lead the team that develops and delivers campaigns to acquire, engage, and retain Nordy Club members and Gift Card customers at Nordstrom and Nordstrom Rack. You will lead this book of work, influencing strategy, process and go to market, all while working cross-functionally to champion clarity of messaging, offers, and customer journey for Nordy Club members across communication channels, showcasing inspiration to acquire new members. Your work will support the sale and redemption of Gift Cards and will come to life through offers and value propositions during key timeframes. You bring an overarching focus on strategy implementation, accurate execution, process design, ways of working and performance management.
Day in the life...
Working cross-functionally with expert teams, the Senior Manager is responsible for developing a detailed marketing and digital strategy and execution plan based on 1) Nordstrom and Nordstrom Rack customer outcomes and 2) Program Strategy driven activities. There is a focus on strategy development, executional excellence, securing operational resources, and continually evaluating the customer journey. Timeline horizons span from 1 to 12 months out and day-to-day activities include:

• Aligning with Program Strategy on customer priorities, offers, initiatives, and how these connect to overarching customer outcomes.
• Developing value-driven storytelling campaigns and appropriate cross-campaign integrations for Integrating Loyalty (including Credit) and Gift Card value propositions.
• Championing an omnichannel mindset through a cohesive messaging calendar, including Program Strategy driven offers and initiatives, and supporting marketing channel tactics. Working with Strategy and Channel partners to make tradeoffs and changes as necessary to support individual marketing channel KPIs.
• Defining optimal partner model with Program Strategy, PMO, Creative and other partner teams to ensure efficient ways of working. This will create a clear story and executional path for partner teams like CRM, Paid Media, Visual Merchandise, Organic Social, and more.
• Partnering closely with Program Strategy, Product Management and Tech teams, you will bring to life features and functionalities through digital platforms, store experiences and other surface areas that leverage clean data to enable the customer journey and deliver on business outcomes.
• Driving reporting, test-and-learn, optimization roadmap.
• Owning continuous improvement on ways of working. Identify solutions to optimize ways of working throughout the team and establish clear roles and responsibilities across program and partner relationships.

You own this if you have...

• Bachelor's degree in related discipline
• Demonstrated success in leading with influence, empowering your team to execute with precision and clarity, and inspiring your partners to collaborate to achieve shared outcomes.
• 5+ years of customer-facing, multi-channel brand marketing experience, including strategizing and executing end-to-end campaigns.
• Customer-First Approach; deep understanding of customer profiles, behavior drivers, and creating journeys that best service customer outcomes.
• Partner mindset: Skilled at navigating ambiguous processes and implementing improvements both within your team and across interactions with partner teams, for the good of JWN
• Strategic Thought and Prioritization; distill information, cut through the clutter to focus on core initiatives to drive outcomes, and apply resourcing and time accordingly. Create clarity.
• Develop support of program strategies; Loyalty or multi-channel customer retention program experience preferred.
• Effective Communication; excellent written and verbal communication skills and a demonstrated ability influence stakeholders at all levels of the organization.
• Developing and executing digital features and functionality in support of marketing and content strategies.
• Leadership and Team Building; ability to lead a team, develop talent, and build relationships.

We've got you covered...
Our employees are our most important asset and that's reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources

A few more important points...
The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.
Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.
Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com.
© 2022 Nordstrom, Inc
Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs.
Pay Range Details
The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.
Washington: $110,000 - $210,000 annually