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Form of workHilton Grand Vacations is a leader in the vacation ownership industry, operating with an unwavering dedication to innovation, quality, and continued growth. At the core of our company's success are our Team Members.
Why do Team Members Like Working for us:
• Competitive base pay
• Quarterly bonus eligibility
• Benefits on day one
• Recognition Programs and Rewards
• Discounted Hilton hotel rates worldwide
• 401(k) program with company match.
• Employee stock purchase program.
• Paid Holidays, Sick days and Generous Paid Time Off Program
• Tuition reimbursement.
• Numerous learning and career advancement opportunities.
Our dedication to excellence is recognized and celebrated by some outstanding accolades including being named to Newsweek's Most Loved Workplaces list in 2021, a Stevie American Business Awards Gold winner for Company of the Year in Hospitality and Leisure, ranked a top company by LinkedIn in Travel & Hospitality on its 2022 Top Companies Industry Edition list and becoming a Great Place to Work® certified company, earning our 2022 certification.
The Sr Manager Digital Marketing Strategy will serve as a champion and Subject Matter Expert (SME) for Direct marketing new buyer revenue generation campaigns. They will analyze audience data, plan and implement highly effective digital marketing strategies, and report on results ensuring campaigns are executed within budget. They will engage with members of other functional areas including Marketing operations, IT, Legal/ Compliance, Digital product, creative agencies, and strategic partners.
They will drive company success through performing the following tasks to the highest standards:
• Build, plan and implement cost-effective digital marketing strategies to meet revenue generation goals for new business with a focus on market segments driven by data.
• Collaborate with data and operational teams to measure and report on program results.
• Continually track and report on KPIs, conduct ROI analysis to determine the effectiveness of strategic marketing programs and optimize campaign efforts accordingly.
• Regularly present updates to key partners on planned and current marketing strategies, program results, and schedules
• Partner with cross-channel/ cross-functional teams to drive revenue generation campaigns on time and on budget
• Analyze campaign and customer data using spreadsheet (Excel) models, web/email analytics tools (Google/Adobe), data visualization (Tableau) custom reporting tools (Cognos) and campaign management software (Airtable)
• Develop and analyze A/B and multi-variate tests, communicate results and provide recommendations for future marketing strategies
• Conduct research and analyze benchmarking data in order to advise future marketing strategies
• Support ad hoc analyses as assigned by management
What are we looking for?
Hilton Grand Vacations is a leader in the vacation ownership industry, operating with an unwavering commitment to innovation, quality, and continued growth. We believe that at the core of our company's success are our Team Members!
To fulfill this role successfully, you possess the following minimum qualifications and experience:
- 8+ years working in Digital Marketing
- Strong analytical skills with the ability to interpret data and create action plans
- Working knowledge of different digital marketing channels and their best practices
- Innovative, results-driven problem solver
- Proficient in Google Analytics, Excel, Word, and PowerPoint.
- Excellent written and verbal communication skills
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation
