Sr. Director - Sales Strategy

WE'RE HERE TO BRING DELIGHT TO THE WORLD OF NUTRITION
OLLY is a fast-growing company working to bring simplicity and delight to the world of nutrition. Yes, stuff like vitamins and probiotics. We see only upside in the opportunity to transform the category experience. Not only that, we believe you can't have happy without healthy. And isn't true happiness where it's at? So we've made it our personal mission to help people make healthy choices by making it easier than ever for them to get better nutrition into their daily lives. We're super passionate about the work that we do and we're on the hunt for a fellow self-starter to join our ambitious bunch.
We hope you'll indulge us as we toot our own horn a little. We currently have over 40 products sold nationwide at retailers including Target, CVS, Safeway, Whole Foods, Walmart and many more. We got off to a fast start and have already been recognized as a successful, transformational brand in both the supplement and nutrition categories. As you can imagine we need more rock stars to help us continue the pace as we have high hopes for our future.
OK, one last tidbit or two - in 2019 we joined our friends over at Unilever to help us grow OLLY into a global brand. We are also a B-Corp, so doing social good is built into our DNA and we're headquartered in the heart of San Francisco with a culture that reflects the friendly, optimistic and health-minded values of the brand. Our goal is to build a uniquely special company and brand that will make us all proud!
BUT ENOUGH ABOUT US LET'S TALK ABOUT YOU
You are welcome at OLLY for who you are, no matter where you come from, what you look like, or what healthy means to you. Our products are for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and shine. So bring us your personal experience, your perspectives, and your background. It's in our differences that we will find our inspiration to help people be happy from the inside out.
WE'RE HERE TO BRING DELIGHT TO THE WORLD OF NUTRITION
OLLY is a fast-growing company working to bring simplicity and delight to the world of nutrition. Yes, stuff like vitamins and probiotics. We see only upside in the opportunity to transform the category experience. Not only that, we believe you can't have happy without healthy. And isn't true happiness where it's at? So we've made it our personal mission to help people make healthy choices by making it easier than ever for them to get better nutrition into their daily lives. We're super passionate about the work that we do and we're on the hunt for a fellow self-starter to join our ambitious bunch.
We hope you'll indulge us as we toot our own horn a little. We currently have over 40 products sold nationwide at retailers including Target, CVS, Safeway, Whole Foods, Walmart and many more. We got off to a fast start and have already been recognized as a successful, transformational brand in both the supplement and nutrition categories. As you can imagine we need more rock stars to help us continue the pace as we have high hopes for our future.
OK, one last tidbit or two - in 2019 we joined our friends over at Unilever to help us grow OLLY into a global brand. We are also a B-Corp, so doing social good is built into our DNA and we're headquartered in the heart of San Francisco with a culture that reflects the friendly, optimistic and health-minded values of the brand. Our goal is to build a uniquely special company and brand that will make us all proud!
BUT ENOUGH ABOUT US LET'S TALK ABOUT YOU
You are welcome at OLLY for who you are, no matter where you come from, what you look like, or what healthy means to you. Our products are for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and shine. So bring us your personal experience, your perspectives, and your background. It's in our differences that we will find our inspiration to help people be happy from the inside out.
THE ROLE: SENIOR DIRECTOR, SALES STRATEGY
Reporting to the CRO, the Senior Director Sales Strategy will serve as a key member of the Brand Impact Group Leadership Team (BIG LT) by leading development and delivery of revenue targets, overseeing development of customer facing materials and building GTM for long-term growth and profitability. They will oversee a team of sales planning experts and category managers and will be responsible for crafting a multi-year strategy to grow OLLY in support of journey to a $1B brand. This role will also partner closely with the field sales team.
KEY RESPONSIBILITIES

• Lead the Sales Strategy Team, developing talent, creating and optimizing processes and building the organizational infrastructure to support a $1B brand
• Partner with the BIG LT to create and deliver against OKRs, including managing against revenue and profit targets while cultivating an inclusive environment reflective of our company values
• Create a multi-year Sales strategy and partner with the CRO to build the sales targets for the annual Operating Plan
• Partner with the Field Sales Team to ensure internal objectives and revenue targets are achieved across channels, including leading monthly LE and inputting into S&Op process
• Lead Category Management team to provide compelling sales stories across key segments, pulse periods and channels
• Partner with Field Sales and Finance to ensure effective JBP outcomes and manage P&L impact
• Partner with BIG LT to translate impact of marketing investment into forecast and planning inputs by channel and segment
• Evolve pricing and promotion strategy in order to mitigate channel conflict while simultaneously meeting topline and profitability objectives
• Ensure OLLY is leading growth in key VMS segments - Sleep, Mood, Digestive Health, Beauty, Kids, Immunity, etc. by deploying effective customer strategies to drive distribution gains, promotional effectiveness and secure incremental display
• Influence the 3yr Plan by building cohesive action plans to effectively defend against competitive threats, fuel key growth accelerators and step change the business
• Partner with Brand Strategy and lead development of selling stories on innovation with customers
• Prepare for key customer meetings and category reviews including setting goals, deck preparation
• Contribute to the culture to make life at OLLY better for all of us!

CAPABILITIES + SKILLS REQUIRED

• 10-15 years of experience in CPG Sales with a proven track record of success working in sales planning, customer development, category management and trade planning
• An inclusive leader with strong communication skills, a passion for team development and a high degree of comfort in giving and receiving constructive feedback
• Knowledge and experience in working with all mass trade channels (Grocery, Drug, Mass, Natural, Specialty, E-Commerce) and securing alignment from buyers in customer meetings
• Robust analytical skills with experience in driving the P&L and successfully leading cross-functional teams through challenging business environments
• Expert storyteller with the ability to translate data into insights and distill disparate learnings into cohesive plans to drive the business - capitalizing on opportunities and mitigating threats
• Ability to build consensus across departments with a passion for problem-solving, collaboration, digging into the details and rolling up sleeves to make things happen
• Sharp organizational skills and the ability to multi-task and thrive in a dynamic, deadline driven environment
• Solid negotiation skills in "getting to yes" with retail partners
• Energized and passionate about building a transformational brand in today's marketplace

THE DETAILS
LOCATION: Remote - U.S.A
HOURS: full time, exempt (salaried)
MANAGER: CRO, OLLY
PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.
The pay range for this position is $152,000 - $228,000 dependent on experience and location. This position is bonus eligible and Long-Term Incentive eligible.
WHAT WE OFFER:

• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
• 100% employer-paid medical coverage for employee only, dental + ortho, and vision insurance
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year
• 100% Paid parental leave, Fertility + Adoption Benefits
• Annual Bonus + Long Term Incentive Plan
• 401(k) plan with Employer Match
• Hybrid Work + Wellness + Cell Phone Stipends
• Free product
• And much more!