Sr. Director, Peacock Sports

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

At Peacock, we know life is complicated but believe entertainment shouldn't be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more. 

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we're committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

Peacock is seeking an innovative marketer to join the team and lead brand marketing for Sports. This marketer will help with creating and executing best-in-class marketing campaigns to support sports-focused initiatives that drive the business. The Sr. Director, of Peacock Sports, reports to the Vice President, of Peacock Sports.

Day-to-Day Responsibilities:

• Ideate, develop and launch innovative cross-functional brand marketing campaigns for Peacock's extensive Sports offering to ensure Peacock is positioned as a market leader by speaking to its USP, diversity (breadth and depth of) content, and unique product features.
• Implement clear, actionable marketing plans, roll-out plans, data-informed pulses, and supporting tactics (multi-platform media, social, partnerships, and press-worthy promotional stunts) to position Peacock's Sports offering as unique, timely, buzzy, and must-watch.
• Consult with NBC Sports Group on overall marketing strategy and with internal teams on the development and execution of Peacock-specific campaigns, balancing the overall interest of the enterprise at large while also advocating for unique/compelling opportunities to extend the Peacock integration and promotional exposure.
• Manage and grow strong Sports partner relationships. Develop joint marketing plans to dually promote and identify new opportunities for promotion. Coordinate engagement efforts to amplify Sports partner offerings on Peacock. Track the effectiveness of partner efforts and propose adjustments.
• Advocate for prioritization of Sports-focused marketing efforts throughout the year that are unique, high-value opportunities to drive the overall Peacock business (i.e., marketing of specific live events, sports-league coverage, sports channels/shows, documentaries, etc.).
• Maximize paid (coordinate with media and performance marketing teams), owned and earned media to generate buzz, maximize effectiveness, and drive measurable KPIs including awareness, demand, NPS, customer acquisition, and usage.
• Ensure messaging/tactics work across the entire funnel (on-product and off) consistently, and effectively and can be customized based on customer affinities, passions, usage behavior, and point of consumption.
• Work with internal teams (i.e., media, performance, CRM, Social, Editorial, etc.) to closely monitor campaign performance and optimize accordingly. This includes identifying and prioritizing events that over-index in high-value users and then proactively migrating them from key sporting events (i.e., U.S. Open) into consuming other content on the platform to reduce the likelihood of 'one-and-done' acquisitions.
• Partner with Creative Operations to brief, guide, and manage agencies and 3rd party partners to develop best-in-class creative to elevate Peacock's Sports offering and, in doing so, the brand at large.
• Manage a team of functional leads to ensure campaigns are all-encompassing and post-campaign, learnings are collected and implemented for future efforts.

Qualifications:

• 10+ years of relevant experience in Entertainment, Digital Media, and/or direct-to-consumer marketing.
• Minimum of 3 years in Sports-related marketing
• Strong knowledge of various streaming business models (AVOD, SVOD, TVOD)
• Demonstrated direct-to-consumer marketing experience in a digital product
• Experience and passion for building innovative 360-marketing strategies and campaigns.
• Comfortable making data-informed marketing decisions including reviewing and analyzing campaign performance data and optimizing creative accordingly
• High degree of proficiency with Microsoft Office (e.g. Microsoft Word, Excel, PowerPoint, etc.)
• Strong collaborative and interpersonal skills with the ability to work flexibly across. departments as well as manage internal and external partners in a dynamic environment

Desired Characteristics

• Passion for Sports (Especially Premier League) and an affinity for entertainment and media.
• Demonstrated direct-to-consumer marketing experience in a digital product
• Strong track record of interacting, working with, and influencing multiple stakeholders and partnering collaboratively with consumer insights, content, product, acquisition, and retention marketing teams
• Analytical/strategic thinker and creative problem-solver; resourceful, able to initiate change and motivate innovation and creativity.
• Able to multi-task and prioritize in a fast-paced environment.
• Highly innovative and creative with positive energy.
• Excellent presentation and analytical skills. 

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $140,000-$185,000 (bonus & long-term incentive eligible)

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing [email protected].