Address
Form of work
SalaryAbout USS:
THE USS DIFFERENCE
Responsibilities:
SUPERVISORY RESPONSIBILITIES
This position has supervisory responsibilities.
Qualifications:
EDUCATION
Min/Preferred
Education Level
Description
Minimum
4 Year / Bachelors Degree
in Marketing or Communications, Business Administration or related field
EXPERIENCE
Minimum Years of Experience
Maximum Years of Experience
Comments
7
in Marketing and Communication with strategic and/or business development.
ADDITIONAL KNOWLEDGE, SKILLS, AND ABILITIES
Demand
Frequency
Sit while answering phones or reply to emails
Constant
Use hands and fingers to handle, control or feel objects tools or controls
Frequent
Repeat the same movements when entering data
Frequent
See details of objects that are less than a few feet away
Constant
Speak clearly so listeners can understand
Frequent
Understand the speech of another person
Frequent
Focus on one source of sound and ignore others
Frequent
Hear sounds and recognize the difference between them
Frequent
See differences between colors, shades and brightness
Frequent
Benefit Summary:
United Site Services is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation , gender identity or expression , age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state or local law. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and co-workers.
You may not always notice United Site Services, but we are always there - at construction sites, industrial facilities, and live events all across America. We take pride in providing essential services like portable restrooms, hand hygiene solutions, temporary fence, trailer solutions, roll off dumpsters and more, for customers across the country. From state parks to the largest music festivals in the nation, our team is on the road and behind the scenes helping our customers create easy, safe and clean experiences for their employees or patrons. Join a company that makes a difference in communities across the country while providing for yourself and your family.
THE USS DIFFERENCE
- One-stop-shop for temporary site services, offering a full line of portable restrooms, hand hygiene solutions, temporary fence, trailer solutions and more.
- The largest inventory of equipment in the country.
- Coast-to-coast coverage with over 130+ locations in 27 states — and growing!
As the department head, the Sr. Director of Marketing is responsible for rapidly driving scale and maturity in the marketing organization, with a mission to drive business growth through strategic marketing initiatives, innovative campaigns, and customer engagement. This role encompasses the development and execution of comprehensive marketing plans, fostering a high-performing team culture, and achieving key performance objectives to contribute to the company’s overall success.
Responsibilities:
ESSENTIAL FUNCTIONS
- Build a high-performing demand gen engine for efficient conversation by sales
- Proactively manage 3P Agency performance on a frequent and recurring basis
- Develop and test multichannel customer acquisition strategy
- Build a comprehensive marketing strategy aligned to sales and business objectives
- Work with sales leaders to define marketing objectives and targets
- Develop prospect and customer segmentation and engagement journeys
- Define tailored messaging architecture for key segments
- Continuously improve conversion funnel through ongoing advertising and website optimization
- Manage website roadmap and development resources
- Oversee Website and Paid Media A/B testing
- Align spend to highest revenue generating advertising strategies and campaigns
- Define and deliver marketing capabilities through a high-performance marketing technology strategy
- Manage website data collection (Call Rail + GA4) and email automation
- Monitor link between website/call data, CRM, and Agent portal
- Design and execute marketing KPI and data framework; use data to support the optimization of offline conversions
- Create & maintain detailed reporting for circulation to all stakeholders
- Establish revised lead prioritization model and baseline performance by lead type
- Guide and nurture a high-performing digital marketing team, that fosters innovation, collaboration, and a positive atmosphere
- Act as a brand ambassador for the company emphasizing our mission of Easy, Safe and Clean
- Perform other duties as assigned
SUPERVISORY RESPONSIBILITIES
This position has supervisory responsibilities.
Qualifications:
QUALIFICATIONS
EDUCATION
Min/Preferred
Education Level
Description
Minimum
4 Year / Bachelors Degree
in Marketing or Communications, Business Administration or related field
EXPERIENCE
Minimum Years of Experience
Maximum Years of Experience
Comments
7
in Marketing and Communication with strategic and/or business development.
ADDITIONAL KNOWLEDGE, SKILLS, AND ABILITIES
- Capable of operating in a dynamic and fast-paced environment
- Prior Private Equity experience is a plus
- Strong leader with the ability to teach and foster continuous improvement
- Experience installing systems and processes from scratch
- Deep experience managing media buying, design, and website development agencies
- Strong analytical skills and ability for Business Analysis, with advanced proficiency of Google Analytics
- Experience measuring and reporting on the performance of digital marketing campaigns (SEO/SEM, email, social media, etc.), using ROI and KPIs
- Experience understanding consumer needs, translating insight into value propositions, and applying marketing techniques including (but not limited to) digital, social, and mobile to increase product adoption
- Ability to lead delivery of website user experience testing and optimization
- Prior experience managing performance marketing agencies and optimization of media spend across paid, organic, social, email, and other channels
- Comfortable managing businesses across multiple channels and end-use applications
- Strong communicator with ability to clearly articulate vision and direction
- Able to travel as needed
PHYSICAL REQUIREMENTS
Demand
Frequency
Sit while answering phones or reply to emails
Constant
Use hands and fingers to handle, control or feel objects tools or controls
Frequent
Repeat the same movements when entering data
Frequent
See details of objects that are less than a few feet away
Constant
Speak clearly so listeners can understand
Frequent
Understand the speech of another person
Frequent
Focus on one source of sound and ignore others
Frequent
Hear sounds and recognize the difference between them
Frequent
See differences between colors, shades and brightness
Frequent
All full-time employees working an average of 30 hours or more per week are eligible for the below benefits. Part-time employees may be eligible for similar benefits.
- Paid Time Off (pro-rated for Part-Time employees)
- Paid Holidays
- Medical/Pharmacy
- Dental
- Vision
- 100% Employer-Paid Short-Term Disability
- 100% Employer-Paid Long-Term Disability
- 100% Employer-Paid Employee Basic Life & Accidental Death and Dismemberment
- Voluntary Employee Life & Accidental Death and Dismemberment
- Voluntary Spousal Life
- Voluntary Dependent Life
- Hospital Indemnity, Accident and Critical Illness
- Commuter/Transit Account
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Health Savings Account
- 401(k) with employer match
- 100% Employer-Paid Employee Assistance Program (EAP)
- Employee Discounts
EEO STATEMENT
United Site Services is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation , gender identity or expression , age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state or local law. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and co-workers.
