Sr. Digital Analyst

The Senior Digital Analyst applies expertise across multiple specializations within the job area including Adobe Analytics/Omniture/Website personalization/AI automation/tagging implementation and reporting function. Responsible for collecting and analyzing data to measure the impact of digital marketing vehicles and onsite features and services to drive online conversion and strategic business decisions. Builds, implements, and validates metrics, monitors data quality, analyze various forms of data (e.g. raw data, base data, 3rd party data, metrics), provide reports and interpret results. Provides the eCommerce team insights based on reports, suggests A/B testing to be performed, efficacy of tests and enhancements to the site.

Job Functions

• Create, maintain, and deliver a holistic web analytics measurement model through the identification of objectives, goals, key performance indicators, segments, and targets.

• Provides analysis and reporting of user behavior by device for interactive, email, and social media marketing channels.

• Communicate insights and findings with all functional areas (merchandising, marketing, and management) to ensure successful and timely execution of multi-channel retail strategies. Presents and distributes the outcomes of Web Analytics projects at all level across the organization.
• Collaborate with 3rd party business partners to manage and improve website functionality and efficiency through identifying web inefficiencies and constructing gameplans for corrective action.

• Enhance and facilitate tracking and reporting improvements, such as easier data extraction, new reporting capabilities, deeper insights, and integrations between Adobe analytics and other data sources.

• Collaborate with the IT Web Development and eCommerce Production teams to define and improve the underlying tag infrastructure to ensure the integrity of data.

• Contribute to omni-channel view by integrating interactive customer data with company customer database information.

• Manage relationships with vendors for site analytics tools and provide support and training to eCommerce team members in utilizing these tools.

• Collaborates with stakeholders to understand analytic needs and recommends/executes appropriate reports.  Owns analytical methodology/definitions.

• Leads validation and analysis of significant volumes of data, including the ability to discover and quantify patterns and trends in numbers and text, using known and evolving technologies and methods.

• Translates business measurement requirements into technical tracking solutions.

• Coordinates data feeds and updates and sources additional data required for analysis.

• Evaluates and troubleshoots situations to prevent a recurrence of the problem or failure.

Minimum Education & Experience:

• Bachelor’s in business, finance, statistics, economics, information systems, computer science, marketing or mathematics

• 3-5 years of experience
• Data integration experience
• Retail domain experience

Preferred Education & Experience:

• Experience using enterprise digital analytics tools to drive actionable insights (i.e. Adobe Analytics, Omniture, Google Analytics, Quantum Metrics or similar web optimization tools, Coremetrics, etc.)

Knowledge & Skills

• Advanced level knowledge of Microsoft Excel and the ability to synthesize and analyze large sets of data to yield actionable findings

• Adobe analytics (Implementation and de-bugging)

• Knowledge of/experience with Tag Management Systems (Tealium, Adobe DTM, Adobe Experience Platform Launch); how data for analytics tags are mapped and processed

• Ability to gather, manipulate, interpret, and communicate data findings and create a recommended action plan; use of SQL

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