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Form of workJOB SUMMARY:
The Sr. Analyst of Booked Guests E-commerce is a key contributor to the success of Carnival Cruise Line by providing a strong professional presence, technical expertise, and a business/operational focus for the E-commerce & Guest Technology team. This position enables a data-driven culture within the E-commerce & Guest Technology team, providing reporting and insights to drive sound resource allocation and business decisions. This individual supports multiple channels in evaluating marketing campaigns, product launches, and development releases, focusing on impacts on web traffic, conversion, and revenue. This person will continuously analyze business trends, processes, and opportunities based on statistical information and insights from machine learning and operational reviews.
ESSENTIAL FUNCTIONS:
- Develop, automate, and maintain the cross-channel real-time dashboards (Tableau & Google Analytics) and statistic reports that help marketers identify outliers and prioritize actions for business & technical audiences.
- Analyze complex data sets to identify trends, patterns, and insights using GA4 with online behavior (impressions, clicks, conversions, page views, time spent, etc.) to drive strategic business decisions.
- Conduct A/B testing scenarios & manage statistical analysis reporting processes to optimize email and lead nurturing strategies.
- Develop best practices for building, testing, and deploying predictive models for eDM and paid media optimization, customer journey, social media, customer segmentation, personalization, and preference analysis.
- Produce visually engaging regular reports & visualizations to monitor campaign/model effectiveness, uncover trends and relationships, and provide actionable insights for continuous improvement.
- Develop repeatable and self-serve reporting mechanisms, enabling in-depth analysis of performance across the pipeline, content, channels, and campaigns.
- Build and maintain executive relationships with operations as the data analytics SME by influencing decision-making as a valued thought partner.
QUALIFICATIONS:
- Bachelor's Degree Computer Science, Computer Engineering, EE, EEE, Statistics, Math, Industrial Engineering, Operational Research, Physics, Economics, Finance, Financial Engineering, or related fields required.
- Master's degree Computer Science, Computer Engineering, EE, EEE, Statistics, Math, Industrial Engineering, Operational Research, Physics, Economics, Finance, Financial Engineering, or related field preferred.
- 5+ years work experience or equivalent academic experience in related field required
- Experience in travel/cruise industry, hospitality, marketing, financial services, or internet/mobile industries is a plus.
- A good understanding of basic Statistics and Math is required
- Direct involvement in working with large volumes of data and building, deploying, and measuring (a) predictive analytics models (i.e., SVM, decision tree, clustering, logistic regression, linear and non-linear regression), (b) test/control offers, and (c) real-time marketing rules; experience with US and Asian markets preferred
- Hands-on experience with enterprise web analytics, such as Adobe Analytics, Google Analytics, or similar web analytics tools
- 2-4+ years of hands-on experience with SQL
- 1+ years hands-on experience with R/Python/Java. Experience with SAS is a plus
- Experience with Insite, Tealium, or similar tagging tools is a plus
- Experience with Adobe Test & Target, Optimizely, or similar testing tools is a plus
- Experience applying business automation and predictive analytics in the travel & entertainment industries, e-commerce, or marketing is a plus.
- Understanding of Web/Marketing Technology is a plus
- Understanding and/or hands-on experience with GCP, AWS, Hadoop, and Spark is a plus
- Extensive hands-on SQL & Google Analytics experience
- Self-motivated, proactive, and confident working independently
- General understanding of revenue management concepts and principles
- Solid analytical, organizational, and time-management skills. Excellent oral and written communication skills
- Ability to multitask
- experience working in a corporate environment that required planning amongst cross-functional business units.
The range for this role's base salary is $60,600- $90,000. Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:
- Health Benefits:
- Cost-effective medical, dental and vision plans
- Employee Assistance Program and other mental health resources
- Additional programs include company paid term life insurance and disability coverage
- Financial Benefits:
- 401(k) plan that includes a company match
- Employee Stock Purchase plan
- Paid Time Off
- Holidays - All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee's discretion.
- Vacation Time - All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
- Sick Time - All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
- Other Benefits
- Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
- Personal and professional learning and development resources including tuition reimbursement
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In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.
Carnival Cruise Line is the most popular cruise brand in North America and operates a fleet of ships designed to foster exceptionally safe, fun and memorable vacation experiences at an outstanding value. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity. Doing this helps us to achieve our ultimate goal, which is to include FUN in everything we do! Speaking of fun, we are officially certified as a Great Place to Work aboard our ships as well as in our global corporate headquarters!
Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.
