Sr. Bi Analyst - Crm & Retention

GoodRx is America's healthcare marketplace. Each month, millions of people visit goodrx.com to find reliable health information and discounts for their healthcare - and we've helped people save $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role
CRM and Retention Marketing plays a vital role in the overall GoodRx growth strategy. GoodRx is expanding its retention marketing efforts to increase engagement and utilization of services valued by our customers and is looking for a talented analyst to help drive that growth.
The Sr. BI Analyst will assist the Sr. Director of Business Intelligence in the strategy, optimization, and reporting of CRM initiatives and retention campaigns. In this role, you will partner closely with our CRM team - who are in charge of creating campaigns to increase member growth, engagement, utilization, and upsell/cross-sell through email, SMS, push notification, and in-app offers - to perform analysis, offer strategic insights and recommendation, and provide timely results reporting. You will also collaborate with our CRM Ops, Data Engineering, and Data Science teams to enrich our data infrastructure and develop innovative new methods of measuring performance. We are looking for someone with a unique combination of technical skills and strategic thinking who can transform complex analyses into actionable insights.
An ideal candidate will be a self-motivated, independent problem solver who is excited to dive into the details, ask questions, make recommendations, and drive results.
Responsibilities:

• Partner with cross-functional stakeholders to define key performance indicators, set targets, measure and monitor performance, and provide insights and analyses
• Lead analytic efforts to understand and report on customer behavior and business optimization opportunity (identify new customers, repeat business, reduce churn, improved channel and customer targeting methods)
• Develop automated dashboards and reports to monitor business trends and maintain a pulse on overall KPI health
• Perform full funnel analyses to identify optimization opportunities, synthesize findings into an actionable story, and make recommendations
• Engage with Data Engineering to build out next-level data infrastructure/marketing tools
• Brainstorm, size, and test growth opportunities in retention marketing
• Support planning and measurement of tests (A/B, incrementality, pre/post)
• Brainstorm innovative measurement and attribution strategies for new and existing marketing initiatives

Skills & Qualifications:

• 5+ years in business intelligence or analytical role supporting multiple stakeholders; Masters degree in a quantitative field is preferred
• Strong SQL proficiency with joins, case statements, subqueries/temp tables, cast/convert, etc.
• Strong Excel proficiency (statistical functions, regressions, linest, etc.)
• Exceptional written and oral communication skills
• Proven ability to interpret data to find insights and drive recommendations
• Strong quantitative and qualitative skills
• Experience working with large datasets
• Data visualization skills (Looker, Tableau etc.)
• Experience with retention marketing campaign optimization (email, push, app)
• Experience building pipelines using DBT or Airflow is a plus

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.
San Francisco Office:
$108,000.00 - $173,000.00
New York and Seattle Offices:
$99,000.00 - $158,000.00
Santa Monica Office:
$90,000.00 - $144,000.00
Other Office Locations:
$81,000.00 - $130,000.00
GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, "Take Care of Yourself" days, 11 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!
We're committed to growing and empowering a more inclusive community within our company and industry. That's why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don't necessarily check every box outlined in the job description. Please still get in touch - we'd love to connect and see if you could be good for the role!
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.