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Form of workDescription
Hybrid , reporting to a specific location where work needs to be performed / collaboration should happen (regardless this location is within a hub) and without regard to where a candidate lives (some employees may end up hybrid who live more than 50 miles away but where business needs dictate them to be onsite at a specific location three days per week).
- This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Michigan IT Innovation Center three times per week, at minimum
About the Role :
The position will report to the Manager Customer Experience, Loyalty Rewards Marketing Strategy & Delivery and will be responsible for supporting
The ideal candidate for the role embodies GM’s Behaviors and is motivated by the drive to ensure GM establishes a winning strategy that delivers a best-in-industry Loyalty program that delivers value for customers, GM and dealer network. Ability to lead change, collaborate and influence across all functions, effectively prioritize and thrive in an ambiguous / fast-paced environment is a must.
The primary responsibility of this role is to support the management of marketing communications for the My GM Rewards loyalty program and drive towards expected results. This role requires coordinated execution across multiple channels including CRM, retail, website, media & experiential. A critical component for success is the ability to establish and maintain strong relationships across groups within GM as the My Rewards program value thrives when it is highly integrated.
Specific job responsibilities include:
- Support the development of the strategic vision for marketing to My Rewards members, including creation of the annual plan that supports achievement of the overall Loyalty LOB OKR’s.
- Manage execution of the day-to-day elements of the My Rewards communication plan initiatives (i.e., multiple email streams, quarterly statements, SMS messages, gamification elements, etc.)
- Work closely with Agencies and internal CRM/marketing teams to plan, develop, review & route creative for legal/partner approvals.
- Collaborate to develop the audience messaging architecture, building in opportunities to test & learn and optimize future efforts (including Machine Learning modules)
- Partner with the Card portfolio team to integrate specific card strategies and tactics within the larger MyRewards program and lead execution
- Maintain budget tracker
- Establish and support leading monthly meetings with the divisions to build/foster relationships, understand shared objectives and foster ongoing comprehensive marketing integration.
- Support creation of plans if unanticipated situations occur where a loyalty program can be used to create goodwill and mitigate potential customer dissatisfaction.
- Participate in discussions/plans for GM’s “one customer” experience and coordination of CRM efforts with divisional brand and customer lifecycle teams to streamline communication touchpoints.
- Collaborate across the loyalty team to ensure program members are communicated to as one program and understand the value of being members in both pieces.
- Lead/co-lead the development, execution, and approvals of creative for retail offers (public & private).
- Provide guidance to the Retail team as they develop the offer & audiences to ensure it aligns & complements ongoing engagement & acquisition efforts (including card) that are in market.
- Maintain and keep up to date the Program Rules, Disclosures & Terms and Conditions documents for Rewards & Card, including managing the timing of updates and the annual review process.
- Master a strong knowledge of the Rewards and Card program and stay abreast of competitive insights & trends.
Additional Description
Skills and Abilities:
- Must be a team builder who can develop and maintain strong relationships and gain the confidence of other professionals both internally and externally.
- Able to deal with ambiguity and be a problem solver, showing ability to progress projects forward and manage conflict independently yet knowing when issues need to be escalated.
- Be proactive and driven by an intrinsic sense of urgency, attention to detail, and the ability to work under tight/aggressive deadlines while managing multiple projects/deadlines.
- Strategic thinker with ability to execute tactically.
- Strong oral and written communication skills.
- Solid understanding of data-driven CRM marketing programs, and cross channel marketing platforms (social, website, media)
Experience, Education and/or Training:
- Bachelor’s degree (or equivalent professional work experience) required, preferably in Marketing or Advertising
- 5 years of Marketing/Advertising/CRM experience
- Understanding of Loyalty/Rewards industry (preferred
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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Total Rewards | Benefits Overview
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