Specialist, Marketing

Overall Job Summary
The Marketing Specialist will support the development & implementation of the Go-To-Market plans and aid in creation, testing & optimization of the Content Curriculum. This position reports to the Sr. Manager, Content, driving day-to-day execution of the Content Strategy. The Specialist will coordinate with multiple channel leads including social, digital & broadcast media, email, loyalty, and website. This role will help track and communicate timelines to ensure campaigns and projects are completed on schedule. This role is also a contact for external partners and vendors, helping to facilitate feedback and manage workflow. Responsibilities include collaborating with cross-functional teams including Merchandising and Events and maintaining a Marketing Planning Calendar.
Essential Duties and Responsibilities (Min 5%)

• Collaborate with Marketing channel owners to maintain a Marketing Planning Calendar.
• Work with SEO partners, writers, and developers to create and optimize blog content, helping to build a best-in-class content library.
• Partner with Marketing Operations team on execution of Go-To-Market plans.
• Support messaging and in-store/online execution of promotional strategy.
• Partner with merchandising and events team to ensure Marketing is meeting the needs of the business.
• Collaborate with creative team on seasonal photography.
• Work within project management software to help organize and prioritize content requests.
• Help prepare and refine PowerPoint presentations for seasonal cross-functional alignments.
• Work with website team to maintain content for landing pages and make optimization recommendations based on results.
• Work within dashboards to report on results of seasonal campaigns.
• Work with agency partners and vendors to help manage projects for Content Strategy team.
• Partner with Insights team to help incorporate research into Go-To-Market planning.
• Provide industry competitive research and reporting.
• Proactively coordinate daily tasks and facilitate regular and clear communication with internal departments & 3rd parties.
• Help maintain team budget, process invoices, and help with vendor set-up.

Required Qualifications
Experience: 3-4 years' marketing or agency experience preferred.
Education: Bachelor's degree in related field. Any suitable combination of education and experience will be considered.
Professional Certifications: None.
Preferred knowledge, skills or abilities

• Demonstrated skills in Excel, PowerPoint, and Word
• Strong Communication skills, both written and oral
• Ability to identify proper word usage, grammatical and spelling errors

Working Conditions

• Normal office working conditions

Physical Requirements

• Sitting
• Standing (not walking)
• Walking
• Kneeling/Stooping/Bending
• Reaching overhead
• Lifting up to 20 pounds

Disclaimer
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.
ALREADY A TEAM MEMBER?
You must apply or refer a friend through our internal portal
Click here
CONNECTION
Our Mission and Values are more than just words on the wall - they're the one constant in an ever-changing environment and the bedrock on which we build our culture. They're the core of who we are and the foundation of every decision we make. It's not just what we do that sets us apart, but how we do it.
Learn More
EMPOWERMENT
We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits total rewards offerings. fot full-time and eligible part-time TSC and Petsense Team Members. We care about what you care about!
Learn More
OPPORTUNITY
A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense.
Learn More
Join Our Talent Community