Social Media Strategist

Description
Cragun's Resort in Brainerd, MN is one of the iconic resorts in the Brainerd Lakes Area. In operation for over 80 years, the legacy of the resort brings guests coming back year after year. Through the years, Cragun's has expanded its operations from a lodging facility to include 54 holes of championship golf, Gull Lake Cruises, real estate development, dining options, full-service marina, a mile long sandy beach and more!
We are looking for a highly creative, motivated and driven individual to join our sales and marketing team as the Social Media Content Coordinator. The ideal candidate will be able to demonstrate excellent Social Media management skills with knowledge on Meta, Adobe Creative Suite, thrive in a fast-paced environment where multi-tasking, shows initiative and engaging with team members or guests are key. As a member of our creative team, you'll be encouraged to push boundaries and stay curious in leading Cragun's forward.
Essential Responsibilities:

• Extensive knowledge of Social Media platforms including Meta (Facebook, Instagram, Threads), TiKTok, YouTube, X, Google Business Profile and more

Social Media Management:

• Manage and update all Cragun's Social Media accounts
• Develop, write copy and execute content calendar to ensure regular and timely postings
• Monitor Social Media metrics and analytics to assess the performance of campaigns, providing insights and recommendations for improvement
• Interact with our online guests and community, responding to comments, messages and mentions in a friendly and timely manner
• Foster relationships with existing and new influencer relationships to engage in collaborations to help expand reach

Content Creation:

• Develop and curate high-quality visual content, including photos, videos and graphics, highlighting the charm and offerings of Cragun's
• Capture and edit stunning photographs of resort amenities, events, guests, landscapes, and more, to showcase on Social Media and/or to be used for other marketing purposes
• Research and implement latest Social Media trends while adhering to brand standards

Graphic Design:

• Design eye-catching graphics for use in Social Media posts, advertisements and promotional materials, adhering to Cragun's branding guidelines
• Collaborate with marketing team to create visually compelling materials for various ad campaigns, internal marketing promotions and initiatives
• Working knowledge of Adobe Creative Suite

Collaborate with Marketing Manager on marketing messages and Social Media strategies adhering to brand standards
Becoming fully versed in Cragun's subsidiary businesses, aesthetics, culture and adapt Social Media and creative projects to each
Requirements

• Bachelor's Degree in Social Media Marketing or 3-5 years equivalent experience
• Proficient in Adobe Creative Suite
• Working knowledge of Microsoft Office Programs
• Excellent organizational, communication skills with attention to detail
• A strong Social Media, graphic design and photography portfolio, please send with application
• Knowledge of ever changing Social Media landscape and best practices
• Self-starter and very detail oriented when it comes to completing tasks
• Ability to work some weekends, evenings and holidays
• Time management is a must!

Full Time Benefits

• Medical, Dental, Vision Insurance and Supplemental Insurances
• Employer Sponsored HSA
• PTO Package
• 401k and Company Match
• Great work place
• Major discounts and Resort and Legacy Golf Course
• And more!

Apply today and join our Cragun's Creative Team! **This position has the potential to become a hybrid work from home and in-office structure after a successful onboarding period and demonstration of job responsibilities as noted above.