Social Media Senior Manager

At Apple Leisure Group we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care. We strive to be the first choice in vacation travel, enriching lives and uniting the world.

Grow your career as a Social Media Senior Manager within Hyatt - Inclusive Collection, one of our 14 industry-leading brands. The Social Media Senior Manager will oversee all Social Media strategy and execution for Hyatt - Inclusive Collection and its brands. They will be responsible for working across multiple departments, developing strategies to drive engagement and positive ROI while expanding brand awareness and recognition for the Hyatt - Inclusive Collection portfolio. In addition, the Social Media Senior Manager will manage a team and report to the SVP of Marketing.

A successful Social Media Senior Manager will:

• Develop and deploy innovative cross-channel B2B and B2C Social Media campaign strategies to drive engagement and brand awareness via company’s Social Media programs including but not limited to Facebook, Twitter, Instagram, Pinterest, and YouTube based on channel’s reach, audience and goals.
• Responsible for monitoring, tracking and reporting on all Social Media campaigns to ensure ROI and success measures driving campaign goals including but not limited to (reach, impressions, traffic to the website, assisted and direct revenue etc.).
• Manage all Social Media campaigns for multiple brands including, but not limited to social network initiatives, social news participation, keyword optimization, mobile device marketing and virtual worlds engagement.
• Develop and manage global Social Media strategy and corporate guidelines for adherence by resort e-concierge, representatives and global sales agencies.
• Integrate Social Media program into all Hyatt - Inclusive Collection initiatives including promotions, institutional campaigns, tradeshows, operational assets (i.e. key card, door banner, etc.).
• Serve as key point of contact for management of Social Media vendor agencies as well as additional digital Social Media tools and vendors.
• Responsible for allocation of Social Media budgets, including yearly contracts, resort pre-opening plans and special projects based off company annual objectives.
• Analyze and evaluate potential business opportunities for digital/Social Media tools as needed
• Educate internal & external staff on the implementation of new technologies including new social channels, digital monitoring tools, online reputation platforms, etc.
• Work closely with international Social Media teams for timely execution of Social Media strategies, campaigns and posts.
• Identify and report on digital/Social Media trends to sales & marketing teams to maximize exposure and generate additional revenue.
• Accountable for staff development, leading team meetings and career planning of direct reports.

A successful Social Media Senior Manager will have:

• Bachelor’s or equivalent 4-year degree
• 10+ years marketing experience, with travel or tourism industry experience preferred
• Experience with developing B2B & B2C Social Media strategies leveraging insights and data analysis
• Strong proven knowledge of Social Media platforms and technologies
• Excellent written and verbal communication skills required
• Strong copywriting, editing and proof-reading skills required
• Ability to provide data-driven recaps of Social Media campaigns and optimize future projects based on data and analysis
• Must be very organized, detail-oriented and great at multi-tasking
• Must be a self-motivated and results-oriented person, able to lead projects and interact with multiple departments
• Proven collaboration skills are essential
• Bilingual in Spanish strongly preferred, but not required

About Apple Leisure Group

As North America’s only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising: 

• Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
• Resort Brand Management: Management of 5-star and 4-star luxury resorts through Hyatt Inclusive Collection® award-winning brand portfolio
• Destination Management Services: Best-in-class destination management services provided by Amstar® DMC and Worldstar®
• Loyalty Program: Exclusive loyalty program Unlimited Vacation Club®
• Technology Solutions: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers

To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com.

About Hyatt Inclusive Collection

Hyatt Inclusive Collection offers the luxury leisure market high quality Endless Privileges, UnlimitedLuxury and Unlimited-Fun vacations, where everything is included.

Our Values

At ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:

                   Empathy • Integrity • Respect • Inclusion • Experimentation • Well Being

ALG’s Commitment to Diversity & Inclusion

Living our purpose of caring for people so they can be their best means that we are committed to a workplace culture grounded in diversity and inclusion where Colleagues feel welcome and encouraged to fully participate in the organization. With the value of INCLUSION, we respect all the ways our Colleagues are individually unique and foster creativity and engagement in respectful environments. 

Benefits at a Glance

We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:

• Medical, Dental and Vision Insurance
• Basic Life Insurance
• Short & Long Term Disability
• Paid Parental Leave
• Corporate Wellness Program
• Travel Discounts & Deals
• Paid Time Off & Holidays
• 401(k) Plan with Company Match

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.