- Handle day to day posting on Food & Wine's Facebook and X accounts.
- Report on trends and performance of content on those platforms.
- Curate content for social promotion using data, trends, and insights.
- Report on tests, traffic and platform metrics (engagements, impressions) and use these insights to contribute to content ideation discussions.
- Monitor social and video analytics to help inform the brand's social, site and video strategy.
- Write social post copy that's optimized for each social channel, with the goal of driving engagement and traffic. Maintain the brands' standards and voice on Social Media channels.
- Assist in content planning, creation and execution for social channels.
- Pitch content ideas, attend editorial planning meetings and occasionally write stories, as needed, to support Social Media goals.
- Help to execute campaigns around editorial tentpoles and social-first franchises.
- Work with editorial and design to create custom graphics when relevant for promotion.
- Have the opportunity to participate in digital video creation and promotion including but not limited to brainstorming topics, writing scripts, doing background research and appearing on-screen.
- Keep on top of Social Media trends and explore new, emerging platforms, incorporating new platform features to optimize Social Media strategy.
- Monitor accounts routinely, surface issues that arise on any platform and assist with community management.
- Be comfortable liaising with platform partners and communicating platform-specific needs.
- Authentically engage with the brand's followers on our Social Media platforms to foster community and engagement.
- Be up for any project, from writing photo captions to resizing images and producing Reels.
- Bachelor's degree in Journalism, Marketing, Public Communications or relevant professional experience preferred
- 2-3 years of professional experience in Social Media for a food or lifestyle brand.
- Experience working in Facebook Insights, TrueAnthem, Dash Hudson, Google Analytics and Looker strongly preferred
- Excellent writing skills and editorial judgment; experience writing engaging copy specifically for digital and Social Media
- Experience with visual storytelling and basic photo editing (Adobe Creative Suite)
- Ability to handle multiple tasks in a deadline-driven environment.
- A love for brainstorming new ideas, have a sharp eye and can shoot video.
- Expertise in consistently writing creative, on-brand copy for social posts.
- No reluctance to experiment, try new things and learn new tools and features.
- Experience with and enthusiasm for using analytics tools to create reports and inform decision making.
- Flexibility to be available for social support as needed for special events, which may occur on evenings and weekends.
- A love for all things related to food, cooking and being in the kitchen and a deep passion for connecting people through Social Media
- A self-driven attitude; high degree of collaboration, organization, and positivity; the ability to thrive in a fast-changing environment.
About Us:
Please be aware of fraudulent recruiters offering opportunities at Dotdash Meredith. If you are in conversations about a job opportunity and wish to confirm its validity, please reach out directly to hrconcerns@dotdashmdp.com.
Employment Type: Contractor