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Form of workJob Description
SEM/SEO Strategist
Overview: Bloom Ads is seeking a talented and experienced SEM/SEO Strategist to join our team. As an SEM/SEO Strategist, you will play a pivotal role in driving online visibility, traffic, and conversions for our clients. You will collaborate with cross-functional teams to develop and execute effective search engine marketing (SEM) and search engine optimization (SEO) strategies.
Key Responsibilities:
· Keyword Research: Conduct in-depth keyword research to identify relevant keywords and phrases for clients' websites.
· On-Page SEO: Optimize website content, meta tags, and other on-page elements to improve organic search rankings.
· Off-Page SEO: Build high-quality backlinks through outreach, content marketing, and other strategies to enhance domain authority.
· Content Strategy: Develop content strategies that align with SEO goals and client objectives, including blog posts, infographics, and videos.
· Technical SEO: Identify and address technical issues that may impact search engine rankings, such as site speed, mobile-friendliness, and crawlability.
· PPC Campaigns: Create and manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads and Bing Ads.
· Analytics and Reporting: Monitor, analyze, and report on key performance metrics, providing insights and recommendations for optimization.
· Competitor Analysis: Keep abreast of industry trends and competitor strategies to stay ahead in the market.
· Client Communication: Work closely with clients to understand their objectives, provide regular updates, and ensure alignment with their goals.
Qualifications:
· Bachelor's degree in Marketing, Business, or a related field.
· Proven experience in SEM/SEO, with a strong portfolio of successful projects.
· Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, or similar.
· Familiarity with PPC advertising and ad campaign management.
· Excellent written and verbal communication skills.
· Analytical mindset with the ability to interpret data and make data-driven decisions.
· Up-to-date knowledge of search engine algorithms and SEO best practices.
Compensation Range: $60k - $72k/year Depending on Experience
This is the pay range Bloom Ads reasonably expects it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the level of experience, relevant skills, professional certifications, market pay, and demand for the role. Bloom Ads reserves the right to modify this pay range at any time.
Bloom offers an agency life in a family-oriented environment. And don’t worry... it’s not all about the work. We also love to play. Our culture prides itself not only on insight, innovation, and results but also on growing and expanding our breadth of knowledge through fun team-building activities. The position offers competitive compensation and full benefits. To apply, please send your resume, cover letter, and salary requirements to hr@bloomads.com.
Bloom will invest in you, your wellness, and your future.
•Full medical benefits, including health, dental and vision coverage
•Generous vacation policy
•12 Paid Holidays + WFH Fridays (workday ends at 2 pm)
•Company contribution to employee 401(K)
•Company-paid volunteer hours
•Professional development program
Extras
•Free snacks (mostly healthy)
•Sundae Thursdays (Yep, ice cream sundaes on Thursdays!) or another fun treat
•Monthly lunch and learns
•Quarterly town hall meetings with lots of food and prizes
•Team parties and celebrations
Responsible for developing best-in-class media solutions. In a widely disparate advertising landscape, we leverage best-in-class strategy, technology and analytics to deliver the most comprehensive, highest-performing media solutions on the market. We provide extensive expertise for some of the best and brightest brands across our agency partner landscape. Headquartered in Los Angeles, California, Bloom operates in 100+ markets worldwide.
We are a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset create a flourishing environment for new thinking and ideas. Our business is growing and we are always looking for new talent. If you are driven by challenging work, passionate about media and technology and interested in helping to shape the future of our industry, we would like to hear from you!
Note: Travel to and from client and vendor sites in a personal vehicle may be required in this position. The preceding functions have been provided as the types of work performed by the employees assigned to this job classification. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. This job description does not promise or imply that the functions listed are the only duties to be performed or that the position may not change or be eliminated.
