Seo Search Specialist/Copywriter

Digitally-driven brand management firm that is passionate about delivering performance and results and are storytellers at heart is looking for a SEO Search Specialist with a flair for content writing to join their team

Hours/Schedule: 10 hours/week

Job Type: Contract

Location Requirements: Remote, but candidates must reside in MA or Washington DC metro areas

Rate: $50/hour, TBD based on experience

Job Description: Looking for a skilled search specialist to enhance the search engine marketing (SEM) and search engine optimization (SEO) strategies. You will assist in managing the SEO including content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also set up and manage SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.

Responsibilities:

• Meet with clients to determine their goals and budget
• Advise clients and other stakeholders on costs, expectations, outcomes, and processes
• Brainstorm ideas for marketing campaigns and paid advertising
• Work alongside a team including digital marketers, content marketers, web developers, etc. and manage search engine marketing campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Define campaign budgets, align campaign goals, and ensure adherence to search optimization principles
• Identify and present new avenues of paid advertising to clients
• Utilize demand-side RTP platforms to promote adverts and campaigns where appropriate
• Ensure a positive ROI and ROE on client spending and PPC ad campaigns
• Optimize copy and landing pages for search engine optimization/marketing campaigns
• Perform ongoing keyword research including discovery and expansion of keyword opportunities
• Research and implement content recommendations for SEO success
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Qualifications:

• Specialize in paid search marketing and search engine optimization. You will work alongside the digital marketing team to create campaigns that maximize online presence and conversions.

• A bachelor's degree in marketing or digital marketing
• Certification as a PPC specialist or paid search specialist is beneficial
• At least 4 years experience as a paid search marketer or in the paid search space
• Proven SEO experience
• A working knowledge of demand-side platforms, ranking factors, and search engine algorithms is a plus
• A detailed understanding of practically applying PPC marketing principles
• Data and web metrics analytical skills

FlexProfessionals respects and seeks to empower each individual and support the diverse cultures, perspectives, skills and experiences of its candidate network. FlexProfessionals does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. The candidates whose resumes are shared with our business clients are selected on the basis of qualifications, merit, and business need.

Job Types: Part-time, Contract

Pay: $50.00 per hour

Expected hours: 10 per week

Benefits:

• Flexible schedule

Schedule:

• Monday to Friday

Experience:

• Paid search marketing: 4 years (Required)
• Marketing analytics: 4 years (Required)

Location:

• Massachusetts (Required)

Work Location: Remote