Senior Writer/ Editor - Remote / Telecommute

We are looking for Senior Writer/ Editor - Remote / Telecommute for our client in Houston, TX

Job Title: Senior Writer/ Editor - Remote / Telecommute

Job Location: Houston, TX

Job Type: Contract

Job Description:

Responsibilities:

• Understand Schlumberger business goals and key differentiators as well as competitors’ offerings and key differentiators.
• Understand market information and product features presented by the MarCom Managers, Product Champions, and technical SMEs.
• Working with MarCom Managers, Product Champions, and technical SMEs, assist in writing campaign creative briefs.
• Clearly state the marketing objectives in support of the businesses’ objectives.
• Determine the target audience and the audience insights that help our marketing efforts best appeal to that audience.
• Craft how we position this campaign in the market.
• Identify any inputs or constraints on campaign execution.
• Working with MarCom Managers, Product Champions, and technical SMEs and the creative team, contribute without supervision to creating campaign plans.
• Develop key messaging and overall story.
• Contribute creative ideas to the campaign strategy for various marketing channels and marketing collateral types.
• Collaborate on design concepts, including tone of voice and campaign look and feel.
• Inspire creativity, innovative thinking, and focused effort in developing strong messaging.
• Take the lead in exploring new, impactful messaging directions and channels, while adhering to Schlumberger brand standards and best practices.
• Apply versatile communication and problem-solving skills to respond to changing market trends and competitor marketing initiatives and messaging.
• Write marketing collateral without supervision that includes but is not limited to product sheets, posters, case studies, technical reports, product or service webpages, e-mails, industry articles, thought leadership articles, video or animation scripts, LinkedIn and other social media promotional posts, and marketing campaign messaging.
• Upload new content as needed in Sitecore content management system (CMS).
• Optimize content strategy based on digital consumption trends and SEO keyword research.
• Update existing product or service webpages to ensure SEO best practices are applied across published content given evolving marketing messaging.
• Manage assigned projects and work with others on the creative team to ensure timely completion of marketing collateral that meets or exceed stakeholder expectations and that is on-brand and to our editorial quality standards.
• Work with stakeholders and the assigned Art Director to provide clear direction to the creative team at the start of a project and follow through by mentoring writers, helping to guide their efforts and maintain communication and brand standards through the review process.
• Mentor junior colleagues through per reviews, one-on-one mentoring, knowledge sharing, and/or hosting structured training sessions.

Qualification:

• Excellent editing, writing, spelling, and grammar and language usage ability.
• Possesses excellent creative, teamwork, organizational, project and time management skills together with the ability to manage multiple projects simultaneously.
• Strong creative, teamwork, project management, and organizational skills.
• Proficient with Microsoft Word or similar word processing software, along with basic computer skills.
• Knowledgeable basic HTML or CMS experience.
• Knowledgeable SEO optimization and keyword research tools.
• Excellent understanding of writing workflows.
• Skilled in writing initial drafts or marketing collateral for review by more experienced writers or technical SMEs with close supervision.
• Knowledgeable of the current marketing landscape, including news, trends, software, etc and how that affects marketing and content strategy.
• Exemplifies professionalism to staff and internal clients.
• At least 8-10 years experience, preferably in O&G industry. 
• Experience writing for a technical industry, preferably in a B2B environment. 
• Knowledgeable energy industry terminology.
• Knowledgeable on the Chicago Manual of Style.
• Experience with project management systems. 
• 5–9 years’ experience in professional writing/editing/communication, web writing, marketing, and working with creative teams, and project management.

Core Competencies:

• Creative Thinking—Bring compelling new ideas to persona-based campaigns.
• Teamwork—Work with Art Director, social media strategist, multimedia and 3D media teams, and stakeholders on campaigns.
• Stakeholder Customer Service—Anticipate stakeholder needs with professional tact.
• Leadership—Lead by example and create high-quality content that adheres to Communications Handbook.
• Persuasive Communication—Ability to present ideas to stakeholders and Art Director.
• Project Management—Ability to manage multiple campaigns.
• Persona Research—Understand the intended target audience to customize messaging.
• Editorial Guidelines Compliance—Adhere to the editorial style set forth in the Communications Handbook and strive to minimize mistakes and editorial errors.
• Interpersonal Awareness—Understand and respect others.
• Familiarity of CMS—Ability to upload and create new content.
• SEO Knowledge—Understand search engine optimization (SEO) best practices, keyword research, and familiar with reviewing Google Analytics dashboards in Data Studio to adjust messaging.