Address
Form of workJob Description
Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in service of making your brand irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover what’s standing in the way of growth. Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for your customers. The results simultaneously drive brand sales and love. Helping us become WARC’s #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards and Effies.
Job DescriptionOVERVIEW
The Senior Strategist, Commerce Experience will support the Amazon Director, Commerce Experience as a strategic partner. This position is responsible for supporting client accounts through commerce plans and reporting. They will work with their manager to deliver Amazon Search and DSP strategies, analyze performance data, and coordinate efforts across both internal and external teams.
They will be helping our clients to understand the complex commerce landscape, inclusive of retail media networks and third-party partners, to help inform how Amazon plays within the ecosystem.
RESPONSIBILITIES
The Senior Strategist, Commerce Experience will have several main responsibilities within the successful planning and implementation of commerce strategist for our clients:
Reporting & Analysis: Deep dive into data straight from Amazon Ads (Search and DSP), Pacvue, Vendor Central, and Profitero to draw conclusions and help make recommendations to client teams on how to affect performance. Creation of data driven presentations to be shared both internally and with clients, across business performance and media results.
Tentpole Planning: Help to craft strategic plans by Business Unit for clients on how to win during tentpole events like Prime Day, Big Deal Days, and Turkey 5. Evaluate results across subcategories and make recommendations based on client business objectives.
Thought Leadership: Staying up to date on current commerce news & industry trends, especially within Amazon. Help to ensure internal & client teams are up to date and have a POV on what it means for the business.
Cross Functional Collaboration: Collaborate with internal, external, and client teams to accomplish strategic outcomes. Help to create timelines across teams and maintain accountability.
QualificationsEXPERIENCE/SKILLS REQUIRED:
- 2 – 4 years experience planning / executing retail media campaigns on Amazon
- Good understanding of eCommerce and Amazon – have worked on either client side or at an agency where they developed commerce insights, worked with eCommerce clients, and have planned media strategies on Amazon
- Advanced proficiency working within Amazon Ads & Vendor Central, and preferred experience working with Pacvue & Profitero.
- Experience activating & monitoring performance on key tentpole events such as Prime Day, Prime Big Deal Days, and Turkey 5.
- eCommerce understanding – able to effectively translate client business objectives into media strategy
- Experience in crafting media reporting - including a strong understanding of KPIs and client objectives
- Strong writing skills and experience putting together strategic POV’s in the commerce space
TRAITS/STYLE THAT WILL HELP PERSON BE SUCCESSFUL IN THIS ROLE:
Proactive / Self Starter - you look for problems to be solved and are able to brainstorm solutions, and are motivated to take action.
Data Driven - you aren’t scared of a spreadsheet, and get excited about understanding the numbers that drive decisions
Collaborative (Need to have strong relationship skills – a go getter who can build bridges across the Groupe and inspire both clients and internal teams)
Passionate and Curious about the ever changing retail media landscape
Organization & Time Management - able to juggle multiple projects and stay on top of timelines and prioritizations
Storyteller (For presentations and white papers – this person needs to be able to write and tell stories with data that inspire)
Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Arc is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $73,500 - $91,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application window for this job posting will end 1/2/2024.
