Senior Social Strategist (Open To Remote)

Senior Social Strategist (open to remote)
Department: Social Media Strategy
Employment Type: Full Time
Location: Minneapolis, MN
Description
The strategy team at The Social Lights is a group of relentlessly curious, culture-obsessed storytellers who understand that the most compelling insights can be found in the hidden corners of the Internet.
Social Strategists at TSL are responsible for identifying audience, content, and conversation insights, building platform-specific and holistic social strategies, identifying social channel and behavioral trends, and ultimately creating the strategic foundation for innovative, social-first ideas.
To be successful, this person must be a self-starter, have a curious mind, be skilled in collaborating with creatively-minded individuals, and exhibit an understanding of building social strategies that both answer clients' business objectives and inspire inventive thinking.
This role is specifically for a client in the gaming industry. We're looking for someone who has experience and/or interest in video games, gaming culture, gaming fandoms, and the entertainment industry. If you want to get paid to play video games, talk about videos games, and affect gaming culture, this is the job for you.
Key Responsibilities
Social Strategy Responsibilities

• Lead development of social strategy deliverables on behalf of clients, including but not limited to: campaign strategies, activation and influencer strategies, channel strategies, content strategies, engagement strategies, audience analysis and identification, competitor analysis, social tone + voice, social content and channel audits, and social listening reports.
• Showcase storytelling proficiency by developing powerful narratives that simplify complicated or unfamiliar topics in ways that are clear, human, and easy for others to understand.
• Deliver insights in new, fresh ways and present strategic concepts in an engaging, captivating, and persuasive manner.
• Stay up to date on social/digital platforms, conversation, and culture trends - with a specific lens on the gaming industry and communities.
• Expert understanding of online gaming communities including how they engage with one another and with brands.
• Analyze data to support key insights, takeaways, and recommendations for TSL clients.
• Proficient social listening skills (via social listening tools and in-platform), including forums like Reddit, Facebook Groups, Tumblr, and Discord.
• Participate in new business development, including research via social listening reports and channel/content audits, and brainstorming creative and content opportunities for prospective clients.
• Provide social audience, channel, and content POVs and proactive thought leadership to clients on behalf of TSL.
• Contribute to internal education and thought leadership across internal TSL teams.
• Lead development of reporting on behalf of clients, including Command Centers, social listening reports, and campaign reports.

Collaboration and Presentation Responsibilities

• Work alongside multi-disciplinary TSL teams to develop social-first strategies and ideas.
• Collaborate with cross-agency partners on behalf of client interests.
• Present strategic thinking and outputs to clients and internal partners.

People Management Responsibilities

• Support Strategy team directors in ongoing strategy team education and learning initiatives.

Skills, Knowledge and Expertise

• 5-7+ years experience in a social, marketing, or communications role
• Agency experience preferred
• Strong communication skills - both verbal and written
• Strong planning, forecasting, analytical, and research skills
• Effective presentation skills
• Experience in gaming - either personally or professionally
• Prior social listening experience and comfort working with social listening tools
• Prior experience in navigating a social strategy process from insight-finding to content production
• Well organized, strong time management and prioritization skills
• Able to maintain confidentiality with business relations, personnel matters, and proprietary matters
• Proficient in the Adobe Suite, Google Suite, Microsoft Suite and Slack

* This job description is not designed to cover or encompass a comprehensive listing of required activities, duties, or responsibilities. Specific functions may change, or additional ones may be assigned during the course of employment
Benefits

• Health Insurance (70% Employer Contribution)
• Dental Insurance (50% Employer Contribution)
• Vision (Voluntary)
• ST/LT/Life Insurance (100% Employer Coverage)
• HSA Contribution $100/mo
• 401(k) Plan (Up to 4% Employer Match)
• Paid Time Off
• Technology Enablement (Laptop)
• Cell Phone Stipend
• Parking Pass
• Summer Hours + Flex Work Options
• Open to remote applicants
• Pet-Friendly Office