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SalarySenior Search Engine Optimization (SEO) Associate
Caring is seeking a Sr. SEO Associate to support digital marketing initiatives on our expanding digital marketing team. Reporting to the Director of SEO, you will be responsible for daily/weekly analysis of core SEO performance to identify trends and discover opportunities. You will spearhead initiatives related to ranking trends, and profitability analysis, along with content & promotion strategies company-wide.
The Company and Our Mission:
Caring.com is a leading online resource for seniors and their loved ones seeking information and access to senior living and care. We apply cutting-edge technology to our mission: to help as many seniors and their caregivers as possible through empathetic, expert guidance.
We take pride in helping the 45 million caregivers across the U.S. find help for their aging family members. Our offerings include a robust directory of providers, one-on-one support from our expert Family Advisors, helpful content, and authentic reviews from seniors and their families. We are an agile team that succeeds by marrying rigorous, data-driven thinking with real empathy for users and the quality of their experience.
Don't think that all this talk about aging keeps us from having a good time. We're a vibrant group of highly talented, results-oriented types who want to use our time and skills to make an impact — all while enjoying a fun, friendly, and supportive work environment. We hope you'll consider joining us.
As a Sr. SEO Associate at Caring, you will:
- Support the Caring Editorial team with content strategy expertise, with a user-first focus in developing valuable content for care seekers that trust Caring for advice and expertise
- Identify powerful keywords and content strategies to drive the most valuable traffic
- Recommend scalable on-page changes and tests in order to find new traffic opportunities
- Use your passion for SEO to drive business goals forward
- Review and analyze sites for areas that can be improved and optimized
- Conduct regular site audits to monitor performance and site changes over time
- Augment existing rank tracking reports and solutions to enable data-driven decisions for the business
- Keep pace with SEO, Search Engine, social media, and internet marketing industry trends and developments
- Work with product, design, marketing, and technical teams to execute site roadmaps
- Keep the team apprised of current technical search best practices
- Exhibit analytical and problem-solving skills, with a demonstrated ability to understand KPIs
- Partner with the Digital Marketing team to develop relevant on-site content and landing pages while optimizing the user experience
Our ideal candidate will have:
- 3 – 5 years of experience in Search Engine Optimization (SEO)
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, SEM Rush, etc.)
- Experience making and implementing technical SEO recommendations, particularly on a large-scale website
- Experience with website analysis using a variety of analytics tools, including Google Analytics etc.
- Strong understanding of the entire Microsoft Office Suite and Google Docs Suite.
- A solid attention to detail and the ability to effectively multitask in a deadline-driven atmosphere
- Exemplify high levels of integrity, autonomy, and self-motivation
- Bonus Points: Working knowledge of Profitability Analysis
What we can offer you:
- Competitive salary and benefits package – Medical, Dental, Vision, HSA, Life, Disability, Pet insurance, and 401(k) Employer Match
- Opportunity for growth within the company
- Collaborative and inclusive work environment
- Supportive team and real-time guidance from Family Advisors
- Flexible hours and Paid Time Off policy
- Direct relationships with the executive leadership team
- Fun work environment including social happy hours
- Rapid company growth
- Paid caregiver and volunteer days
- Salary Band: $75k-$100k (DOE)
Caring LLC is an Equal Opportunity Employer.
Diversity, Equality, and Inclusion at Caring.com
Our history has taught us that treating everyone with dignity and respect is vital to our ongoing success. We embrace and seek out diversity that is inclusive of thought, race, ethnicity, gender, age, religion, sexual orientation, experience, and background. We find that this diversity and openness ensures that all our associates have equal access to opportunities and resources to contribute fully to the organization's success, and it fuels innovation, improves strategic thinking, and cultivates leadership.
