Senior Representative Lead Generation & Marketing

Let's Grow Together

Our mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it's the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we'll be "at your side" every step of the way.

The Senior Representative, Lead Generation & Marketing generates & drives high quality leads and strategic appointments through a variety of activities, including but not limited to: building & executing demand generation campaigns, direct end user engagement, email & direct mail to identified strategic targets, following up on contact names built via web traffic, online public relations (PR), channel marketing programs/campaigns, tradeshow/event contact lists, email marketing, social & digital marketing, search engine optimization (SEO) and blogs.
The role plans and executes on comprehensive Lead Generation marketing campaigns using a full range of direct and digital marketing channels to support revenue growth within each vertical.
In addition to driving results, this role participates in the development and execution of innovative Lead Generation projects to discover potential sales opportunities and meetings with strategic prospects/targets, with the goal of growing the Brother Mobile Solutions (BMS) business.

Lead Generation

• Generate and provide BMS Division with qualified revenue opportunities through traditional and nontraditional methods (e.g. cold engagement, targeted web traffic, strategic partnerships, online PR, affiliate marketing, email marketing, SEO, pay-per-click, social networks)
• Build automated email messaging campaigns & cadences to help drive opportunity discovery by leveraging Customer Relationship Management (CRM) systems
• Identify opportunities for improvement within Lead Generation & Marketing campaigns and proactively developing alternate plans
• Build and append an overall database of companies within each BMS vertical, identifying existing customers, existing/pending opportunities, use of competitor products, etc.
• Develop and execute internal Lead Generation Campaigns in conjunction with Sales Engagement platform
• Create, develop, and execute on Video Mailers/content and Direct Mail pieces/special projects

Outside Contractor Management

• Manage outside marketing contractors' productivity in ongoing weekly communications, product knowledge, vertical applications
• Assure that goals and metrics are met and or exceeded; on-site visits may be required
• Support contractor BDR's (business development representatives) as point person for additional information, feedback, and overall assistance/training

Sales and Marketing Team Partnership

• Establish and maintain a productive working relationship with Sales/Marketing Leadership to ensure execution and efficient handling/tracking of qualified leads
• Develop and expand relationships within other Divisions of Brother International (BIC), leveraging them to develop opportunities within strategic prospects
• Work collaboratively with regional Major Account Managers to identify hardware opportunities and account mapping exercises
• Initiate and facilitate Lead Generation and pipeline management strategies for targets that increase closing ratios

Marketing Demand Projects

• Create and develop end-user target lists based on already existing/identified personas, working collaboratively with marketing campaign managers
• Establish relationships with key BMS partners to execute and drive lead/demand generation projects/campaigns
• Drive vertical specific content to attract and convert targeted end-users, collaborating with Marketing Campaign Managers

Tradeshows

• Attend and influence potential customers at vertical specific trade shows, events, conferences
• Develop talk tracks and application usage by engaging end-users in face-to-face scenarios

Reporting & Administration

• Submit weekly reports that cover accomplishments, challenges, and status updates
• Enter accurate activity data in CRM systems

----

QUALIFICATIONS

------

Education

Bachelor's Degree (or equivalent experience) in Business, Marketing, Communications, or related field preferred

Experience

5 years A combination of experience spanning the following areas:

• Experience creating and driving sales leads for a sales and marketing organization
• Experience building relationships with customers
• Experience working with variety of marketing tactics, such as: email, social, web, SEO, industry boards, etc.

Software/Technical Skills

• B2B social media platforms (e.g. LinkedIn)
• Sales automation/customer relationship management platforms (preferably Salesforce)
• Microsoft Office (Word, Outlook, PowerPoint, Excel)
• Marketing automation platforms (Marketo, Eloqua)

Other Skills/Knowledge/Abilities

• Knowledge of working with databases and database analytics
• Ability to manage & guide outside Lead Generation contractors
• Strong communication skills (verbal, written, interpersonal)
• Strong organizational skills
• Ability to influence and persuade
• Ability to build strong working relationships

What We Offer Our Employees

We offer an above-market benefits package that includes a choice of Health Insurance plans (including Dental and Vision Insurance), a generous 401(k) Retirement Savings Plan, paid holidays, paid time off (PTO), and more! Plus, if you're considering an advanced degree that would help you achieve your development and career goals, Brother USA offers a highly competitive tuition reimbursement program.

Apply today to learn why Forbes called Brother one of the World's Best Employers (2020) and NJBIZ called Brother one of the Best Places to Work in New Jersey (2023)!

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers.

#LI-Hybrid

• The salary (or hiring) range for this position is $75,000 - $88,000 per year
• Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data
• Benefits include, but are not limited to,healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available athttps://mybenefits.nfp.com/Brother/2023/guidebook/

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.

Employment Type: ["FULL_TIME"]