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SalaryPosition Title: Senior Publicist
Department: Public Relations & Engagement
Reports to: AVP, Public Relations & Engagement
Location: Remote
Schedule: M-F, 9AM – 5PM EST
Salary Range: 75K-85K*
- New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.
Vibrant Emotional Health’s groundbreaking solutions have delivered high-quality services and support when, where and how people need it for over 50 years. Through our state-of-the-art technology-enabled services, community wellness programs, and advocacy and education work, we are building a society in which emotional wellness can be a reality for everyone.
Position Summary:
Reporting to the AVP, Public Relations & Engagement, the role of the Senior Publicist will be to execute the organization's public and media relations strategies and overall positioning for the 988 Suicide & Crisis Lifeline. This position is responsible for the development, execution and supervision of both strategic and day-to-day public and media relations activities to raise awareness internally and externally.
Duties/Responsibilities:
- Assist with the development and execution of strategic public relations campaigns and initiatives to build brand awareness and enhance brand reputation.
- Draft media pitches, press releases, media advisories, bios, announcements, and other communications materials to disseminate to the media.
- Assist with the coordination of the award and speaking submissions process.
- Assist with handling media relations efforts, including managing incoming media requests.
- Coordinate with public relations, events, marketing, public affairs, and other teams to build and manage a workflow calendar for all press releases and reports of coverage highlights.
- Conduct media outreach and scheduling interviews with reporters, staffing interviews when needed.
- Build and maintain excellent ongoing working relationships with journalists, editors, bloggers, and commentators across trade, local and national media.
- Distribute press releases, pitches, and other announcements to the appropriate media lists under the direction of the AVP, Public Relations & Engagement.
- Monitor and research trends, breaking news and rapid response opportunities to place stories or participate in news generated by the media.
- Monitor, track and report PR efforts to report monthly, quarterly, and yearly.
- Attend conferences, seminars, and events to coordinate press efforts and handle talent as needed.
Required Skills/Abilities:
- Exceptional organizational skills and interpersonal skills.
- Ability to prioritize multiple tasks with competing deadlines and work independently on multiple projects.
- Superior verbal and written communication skills
- Strong understanding of social media and digital media.
- Strong work ethic and critical thinking skills
- Motivated, curious, and detail-oriented.
Required Qualifications:
- Degree in public relations, marketing, communications, journalism, or a related field required.
- 3-4 years of public relations or marketing experience.
- Effective time management and problem-solving skills.
- Ability to interact with a diverse group at all levels of the organization and with Vibrant’s external community.
- Creative, results-driven mindset.
Excellent comprehensive benefits, including medical, dental, vision, supplemental income insurance, pre-tax transit/parking, pre-tax FSA for medical and dependent care, and 401K available. 4 weeks’ vacation, plum benefits, etc.
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they are able to perform every task in the job description. We are most interested in finding the best candidate for the job, and that candidate may be one who come from a less traditional background. Vibrant will consider any equivalent combination of knowledge, skills, education and experience to meet minimum qualifications. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they are able to perform every task in the job description. We are most interested in finding the best candidate for the job, and that candidate may be one who come from a less traditional background. Vibrant will consider any equivalent combination of knowledge, skills, education and experience to meet minimum qualifications. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.
Vibrant Emotional Health is an equal opportunity employer. Applicants are considered for positions without regard to veteran status, uniformed service member status, race, creed, color, religion, gender, gender identity, sex, sexual orientation, citizenship status, national origin, marital status, age, physical or mental disability, genetic information, caregiver status or any other category protected by applicable federal, state or local laws.
"Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Vibrant does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page and all communications from the Vibrant recruiting team and/or hiring managers will be from an @vibrant.org email address"
