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SalaryVanguard’s Financial Advisor Services (FAS) Marketing team is looking for a Marketing Strategist to lead the marketing strategy development and execution for Vanguard's Wealth Management offer for advisors. Wealth Management in FAS includes our Financial Planning & Coaching offers, Advisor’s Alpha, and broader thought leadership to help advisors optimize their value to their clients, drive higher investment returns, and grow their own businesses. The Marketing Strategist uses client research, market realities, business value, competitive dynamics, and analytics to develop the marketing strategy for Wealth Management and then continuously iterates the strategy to improve business outcomes.
This role is responsible for defining target audiences, creating a differentiated value proposition, developing positioning/messaging, and establishing advisor journeys and optimal experiences for the offer. Equally important, the Marketing Strategist serves as a liaison with stakeholders across FAS and with partner departments to identify and prioritize opportunities to drive significant value for the business.
This role is in Vanguard's Strategy, Product, Marketing, Communications (SPMC) division which is responsible for Vanguard's Corporate Strategy and Strategic Business Development, investment product development and oversight, Global Marketing, and Corporate Communications.
Senior Marketing Strategist:
1. Leads product management activities for multiple products, or one strategic product, with cross-divisional impact.
2. Influences and collaborates with cross-functional teams to create best practices that drive significant change to the client experience. Ensures business outcomes are linked to business case drivers.
3. Coaches product teams towards best practices and learnings. Oversee's product teams' support of the messaging, communication, and customer outreach as necessary.
4. Facilitates strong business support through working with team members to promote a consistent approach to decisions/impacts and client propositions. Drives connection across all appropriate internal and external stakeholders.
5. Leads the planning, development and implementation of new products with cross-divisional impact. Defines and analyzes markets, developing detailed product features and requirements, and developing implementation plans.
6. Influences and employs a variety of qualitative and quantitative analysis techniques to continually improve the user experience.
7. Participates in and influences ongoing business planning and departmental prioritization activities.
8. Participates in special projects and performs other duties as assigned.
An ideal candidate:
Undergraduate degree or equivalent combination of training and experience required. Graduate degree preferred.
Minimum of eight years related business experience. Three years of leading large cross-functional teams on major organizational projects preferred.
This is a hybrid role with Tuesday, Wednesday, Thursday in the office and Monday and Friday are remote.
Special Factors
Sponsorship
Vanguard is offering visa sponsorship for this position.About Vanguard
We are Vanguard. Together, we’re changing the way the world invests.
For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.
We want to make success accessible to everyone. This is our opportunity. Let’s make it count.
Inclusion Statement
Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.
Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
