Senior Marketing Specialist (Remote In Austin, Tx Area Only)

The Helper Bees (THB) was created to fill an obvious need in an underserved community. Inspired by love and brought to reality through passion and determination, The Helper Bees was founded to empower older adult citizens and their families in their search for quality, affordable in-home care providers. We do this by providing older adults the ability to easily review, choose, and access affordable quality in-home helpers.

The Helper Bees mission is to help people stay home longer through data-driven services that transform both the payer and the care-recipient experience.

At THB, we define our company culture through our Core Values:

• Quickly iterate through solutions - We move at a fast pace which requires quick iterations to find a path to a repeatable solution
• Seek ways to create immediate impact - Be thoughtful and proactive in how you make an impact on your team. Actively look for ways to make a fast, positive impact.
• Bee the teammate you want to work with - We work as a team, help each other and encourage each other
• Ask questions, answer questions - You can't iterate through solutions if you don't ask the right questions which is why there is an expectation that questions should be asked. When you know the answer, being a good teammate means chiming in to get others up to speed.
• Take the time to celebrate wins - It's so easy for a team that is heads down to forget about all the great things they've accomplished. That's why we make it a priority to remind ourselves to create space to celebrate wins, big or small.

Job Summary:

As a Senior Marketing Specialist at The Helper Bees, you will be responsible for developing and executing product marketing campaigns that drive awareness, adoption, and revenue growth for our products. You will work closely with cross-functional teams, including product, sales, and marketing, to bring products to market, develop product messaging and positioning, and create compelling marketing collateral.

Supervisory Responsibilities:

• None

Duties/Responsibilities:

• Develop product messaging and positioning that effectively communicates the value of our products to target audiences
• Create product marketing collateral, including product data sheets, case studies, and presentations
• Develop and execute marketing campaigns that drive product awareness, adoption, and revenue growth
• Conduct market research and analysis to identify key customer segments, trends, and competitive landscape
• Build and maintain relationships with key stakeholders across the organization, including product, sales, and marketing teams
• Work with sales teams to develop sales enablement tools and training programs that support the sales process
• Measure and analyze the effectiveness of product marketing initiatives and adjust strategies accordingly

Required Skills/Abilities:

• You are passionate about our mission
• You thrive in a fast-paced, high-energy work environment
• You are results-driven
• You have strong analytical skills, with the ability to interpret data and make informed decisions
• You seek help when necessary but are self-motivated and proactive
• You are someone people want to work with
• You hold your work to a high standard
• You have the ability to juggle multiple projects and adapt to changing priorities

Education and Experience:

• Bachelor’s Degree in marketing, business, or a related field
• 5+ years of experience in product marketing, with a focus on B2B and/or SaaS technology products
• Demonstrated ability to develop effective messaging and positioning
• Excellent communication and collaboration abilities
• Experience working with cross-functional teams, including product, sales, and marketing
• Strong analytical and problem-solving skills, with a demonstrated ability to use data to inform decisions
• Experience in a fast-paced startup environment is a plus

The Helper Bees is committed to building a workplace where diversity, equity, and inclusion are valued and prioritized. We are an equal opportunity employer that welcomes all qualified applicants without discrimination based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any non-merit based or legally protected grounds.

The Helper Bees provides reasonable accommodations to qualified individuals with disabilities during the job application and interview process. To request accommodation, please let your recruiter know.

As part of our standard hiring process, selected candidates may be required to undergo a background check and/or drug screen. The Helper Bees adheres to applicable federal, state, and local laws regarding these screenings, and the results will be considered in accordance with applicable regulations.

The Helper Bees was recently made aware of a fraudulent entity posing as our organization and requesting personal information. Please be aware of and protect yourself from scams. Visit thehelperbees.com/careers to view all current job openings.