Senior Marketing Data Analyst - Remote

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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People - and the love their actions inspire - are what drive us. We're not only proud of the love we inspire outside our walls, we're especially proud of the diversity, inclusion and equity we're inspiring inside. There are dynamic career paths awaiting you - rewarding opportunities to impact the lives of others and inspire love. Join us!
POSITION SUMMARY:
To provide Signet Marketing with visibility and insights into customer, marketing, and business health and across all banners. The Sr. Analyst accomplishes this by utilizing the power of analytics tools (SQL, Excel, Alteryx & Tableau) across the Signet Enterprise Data Lake, Marketing platforms (Meta, Google, Adobe, etc.), and 3rd party datasets to pull actionable insight out of disparate datasets. While an Analyst surfaces what happened, the Sr. Analyst sheds light into why it may have happened, the potential implications of what happened, and what we can do about it to have a material impact on the business. The Sr. Analyst can work both independently and in a collaborative environment with data scientists, data engineers, strategy, and marketing teams. He or she has a passion for analyzing complex datasets and converting them into insights that drive decisions that create value.
MAJOR RESPONSIBILITIES/ESSENTIAL FUNCTIONS:

• Build data extracts using SQL, Excel, Alteryx, Tableau, and data analysis skills to efficiently curate data sets from multiple data sources necessary to support Marketing Mix Modeling (MMM) data collection, QA, planning, and performance analysis.
• Support the development and maintenance of recurring reporting and insight development related to MMM, marketing campaign performance, competitive intelligence, and other marketing team activities.
• Design and build visualizations that present complex data in an easily digestible way, surfacing learnings that drive action. (e.g. Marketing campaign trends and anomalies, share-of-voice measurement, and audience performance dashboards)
• Present findings/recommendations to all levels of management based on data and analysis of results. Communicate data findings to technical and non-technical partners.
• Partner with business and marketing teams to understand the full context of ad hoc data/analysis requests. Align on scope, approach, and timeline in conjunction with management team.
• Identify opportunities for process improvements and automation to standardize workflows and improve efficiency.

POSITION QUALIFICATIONS:
Education Required: Bachelor's degree in related field
Required or Acceptable Job-Related Experience: Previous agency analytics experience and Familiarity with marketing mix modeling in a Saas capacity
Years of Job-Related Experience Required: 4+ years
Technical/Other Skills Required:

• Data manipulation and visualization experience via Tableau / Power BI, SQL, Advanced Excel
• Strong knowledge of marketing platforms (Meta, Google, TradeDesk, etc.) and datasets supplied to MMM models, including understanding of important marketing tactics/objectives for business owners
• Experience with marketing platform campaign data, web analytics tools (Adobe), and sales/financial data (Business Objects)
• Familiarity with cross-channel marketing measurement, MMM, attribution and test design
• Proven ability to derive actionable insights from data and present recommendations
• Ability to estimate and communicate timelines
• Ability to project manage multiple workstreams
• Ability to work cross-functionally with many departments/disciplines throughout the company and with its partners
• Intellectual and analytical curiosity
• Willingness/ability to learn new concepts, tools, and processes quickly

BENEFITS & PERKS:

• Competitive healthcare, dental & vision insurance
• 401(k) matching after one year of employment
• Generous time off + company holidays
• Merchandise discount
• Learning & Development programs
• Much more!

The salary range for this opportunity is $70,000.00 - $85,000.00 Base pay offered may vary depending on geographic region, internal equity, job related knowledge, skills and experience, among other factors.