Senior Marketing Automation Manager

Aeroflow Health – Senior Marketing Automation Manager

Aeroflow is one of the fastest growing full-service Medical Equipment providers in the nation.  Headquartered in Asheville, North Carolina and recognized by Inc. Magazine as one of the fastest growing private companies in the US.

The Opportunity

At Aeroflow, the Marketing Automation Manager role will be crucial in streamlining marketing processes, improving efficiency, and driving successful campaigns through automation technologies to ensure successful patient journeys.

Your Primary Responsibilities

Our Marketing Automation Manager will:

• Create and optimize automated marketing campaigns - including email drip campaigns, lead nurturing sequences, and triggered responses.
• Serve as the SME and manager of our Marketing Automation platform (Braze).
• Monitor and analyze Marketing Automation performance metrics.
• Assist in the design of multi-channel communication strategies
• Use data to drive prospective customers through the marketing funnel
• Implement A/B testing and optimization strategies
• Identify new approaches to personalization
• Continuously improve automation processes and campaigns based on results.
• Analyze email performance metrics and optimize campaigns for better results.
• Consult with departments and engage stakeholders to ensure the email Strategy and tools are fully embedded across all integrated campaigns and ensure ROI is demonstrated.
• Understand braze data sources and how to present dynamic experiences for our patients
• Responsible for all technical aspects of the email system, to ensure optimization, email delivery, reporting, list generation and service and revenue growth.
• Contribute to systems and processes documentation, design and customization, and configuration of email system
• Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies.
• Compliance is a condition of employment and is considered an element of job performance 
• Maintain HIPAA/patient confidentiality

Skills for Success

• Knowledge of HTML- ability to read, write, and use merge tags (called Liquid in braze)
• Understanding of user segmentation and the ability to personalize user experiences
• Identify and utilize “event driven” data for campaign optimization
• Utilize GA and/or GTM data for enhancement of campaigns and to identify events experience
• Social media audiences

Required Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of experience within an enterprise level Marketing Automation platform
• Experience with Braze. If not, experience in competitor Marketing Automation platforms such as: Marketo, Hubspot, Pardot, Customer.io, or Klaviyo is required
• 3+ years in Digital Marketing
• Experience with digital marketing strategy and channels, specifically email marketing and Marketing Automation
• Data-driven/analytics focused mindset

You might also have

• SQL and/or database query experience a big plus
• Time spent in healthcare and an understanding of how medical equipment is billed through insurance
• Digital design experience also a plus

What we look for

We are looking for highly motivated individuals who have the ability to adapt quickly in an ever evolving healthcare landscape.  

• Ability to manage your own time wisely. Self-motivated, and “curious” about our business.
• An excellent communicator and team player.
• Comfortable reporting data analysis to senior leadership and ability to take action on those insights

What Aeroflow Offers

Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!

Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:

• Great Place To Work Certified
• 5000 Best Place to Work award winner
• HME Excellence Award
• Sky High Growth Award

 If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!

Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.