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SalaryJob Location: Hershey, PA
Reporting to the Senior Director of Corporate Communications, you will develop and execute strategic communications that promote employee understanding, engagement and action around Hershey's enterprise-wide business transformation. Guide and galvanize our people behind this journey through powerful change and communications strategy and delivery.
Corporate Communications Accountability:
- Strategic Planning: Lead the creation and/or execution of editorial, language, engagement, internal, external, and change communications strategies.
- Content Development:Lead the creation of written, verbal, and/or visual communications.
- Content Management:Lead the management of content for social media accounts, internal and external-facing websites, branding, agency projects, media projects, and consumer projects.
- Stakeholder Management:Lead the alignment of stakeholders around communications initiatives, content approvals, and consult on communications best practices and tools.
- Training:Lead the training of stakeholders around communications practices and tools, brand guidelines, media outreach, and crisis/responsive communications.
Core Transformation Communications Responsibilities:
- Partner with the business transformation leadership team to regularly communicate vision, goals, milestones and achievements to employees at all levels.
- Architect Transformation Communications plans and deliver across a breadth of audiences and channels including: leader scripts, newsletters, update emails, intranet articles, external thought leadership pieces, such as blogs, LinkedIn and executive media interviews.
- Partner with the Organizational Change Team to measure and analyze change and communication effectiveness across the enterprise and within functional change.
- Design two-way communication channels that allow employee questions, input and feedback to inform the transformation process.
- Partner with HR on change leadership strategies addressing mindsets, behaviors and skill-building related to transformation.
- Lead communications project scoping, planning, resourcing, management and execution with cross-functional partners.
Qualifications:
- 10+ years developing strategic and impactful communications for organizational change programs.
- Experienced in architecting strategic change and communications plans.
- Exceptional copywriting and editing skills across various audiences and mediums.
- Strong translator able to decode complex strategies into relatable narratives.
- Savvy storyteller and messenger able to motivate employee participation amidst change.
- Skilled at synthesizing employee feedback into actionable communications insights.
- Background guiding corporate transformations through effective communications.
- Strong project management experience.
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans
If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (askhr@hersheys.com).
