Senior Manager, Strategic Marketing, Nyc

We are looking to grow our marketing team! As the Senior Strategic Marketing Manager, you will be responsible for owning, maintaining and growing the TRLab marketing funnel and global audiences. As an experienced marketing manager, you thrive on collaboration, embrace data-driven decision-making, and have a successful track record of growing an online following and maintaining strong user engagement.

We operate in a fast-paced environment, where experimentation and sharing insights drive success. The ideal candidate excels in an environment that allows them to take charge and leverage their expertise to steer our marketing function towards new heights.

If you have genuine passion for art, NFTs, and a knowledge of the ecosystem we operate in, we invite you to join our growing, creative and most-of-all welcoming team to pioneer the future of art participation.

This position is based in New York City and will be required to collaborate at an in-person office 2-3 days a week.

Core Responsibilities:

What You'll Do

• Lead and own the marketing function at TRLab, with an opportunity to grow the team over time
• Lead user growth, engagement, and retention
• Own, build and help execute detailed GTM strategies for partnerships from the signing of the contract to it's launch
• Set KPIs, channel targets and engagement metrics for the marketing team to execute on
• Develop and manage an omni-channel calendar including partnership priorities and TRLab platform needs
• Develop and manage a content calendar, including distribution channel recommendations, and at times rolling up your sleeves to edit/write as needed
• Build and continuously refine end-to-end campaigns that attract, acquire and activate our target audiences which include: art enthusiasts, art collectors and web3 native users

o Develop a segmentation strategy to determine ideal segments and channel mix

• Manage deadlines and approvals as well as create consistent reporting. Share reporting, metrics and channel strategies regularly with the executive leadership team.
• Partner closely with marketing, design and branding team members on content, creative/design, events, and swag across partnerships and internal initiatives.
• Own the product marketing strategy to identify innovation and measurement-driven content opportunities; understand and optimize the customer funnel and improve conversions, A/B testing relevant marketing strategies to optimize growth
• Propose paid social media campaigns focused on growing user conversion, engagement and retention. This will include reporting our learnings and interfacing with finance team members to communicate budgets and paid spend.
• Keep your finger on the pulse of web3, NFT, and blockchain technology, actively monitoring our competitors to help us maintain a competitive edge.

Qualifications:

• 6+ years of experience working in high-growth marketing roles, delivering successful, hardworking campaigns and managing multiple stakeholders to drive results
• Knowledge of fine art or a passion for art history
• Advanced knowledge of best practices in SEO & SEM, Marketing Automation, CMS, Digital Marketing, content creation, social media
• Strong analytical chops and fluency with using marketing analytics tools to monitor campaign performance
• Excellent track record of managing a team, including contractors and agencies
• Ability to partner with cross-functional teams including product management, product design, communications, business development, and executive leadership
• Excellent writing and presentation skills to help translate detailed technical content into impactful go-to-market material
• Excellent written and verbal communication in English

Nice-to-Have

• Art History degree or art-adjacent education
• Professionalexperience at a web3 or NFT-driven start-up

We Offer

• Generous PTO
• Flexible Working Hours
• Comprehensive Healthcare
• FSA/DCA
• Commuter Benefits
• Frequent Team Building Activities

About Us: Co-founded by Xin Li-Cohen, Christie's non-executive Deputy Chairman, and TRLab CEO Audrey Ou, TRLab fuses technology with fine art expertise to pioneer the future of collecting. Since its founding in 2021, TRLab has successfully designed and launched interactive art collecting experiences with leading digital and traditional artists, including "The Calder Question", a multi-season educational project developed with the Calder Foundation; "Your Daytime Fireworks," an online collecting journey with contemporary artist Cai Guo-Qiang, which was shortlisted for a 2022 Lumen Prize; and "Vogue Meta-Ocean", the first digital art collection curated by Vogue editors worldwide. Exploding the Self", a 2021 limited-edition digital artwork TRLab co-developed with Cai Guo-Qiang, is now in the permanent collection of the Los Angeles County Museum of Art (LACMA).

Backed by notable investors from the tech and art sectors, TRLab's partners and investors include Dragonfly Capital, Pace Verso, and Rockbund Art Museum, one of Asia's premier contemporary art museums. Learn more about TRLab's team and major projects at www.trlab.com.

Compensation: The expected base salary for this New York based position ranges $100,000- $130,000 USD. The actual base salary will be determined on an individual basis considering a number of factors including, but not limited to, experience, education, relevant certifications, skills, and geographic location.