Senior Manager | Multilingual Digital Marketing

Senior ManagerMultilingual Digital Marketing
Connecticut Public seeks a Multilingual Digital media professional who will be responsible for developing and executing clearly defined marketing strategies to build audience and grow membership, which results in revenue opportunities
General Summary
The digital media profession is responsible for developing and updating multilingual marketing materials, advertising, and other promotional activities by performing the duties outlined below personally or in coordination with others internally at Connecticut Public, partners, or outside vendors. Experience developing advertising and marketing strategies in the media or journalism industry a plus. Proficiency in Spanish language and multilingual campaign strategy desired.
Essential Functions
The Senior ManagerMultilingual Digital Marketing provides a wide range of services. Applicants must have the ability to complete the following essential functions:

• Develops multilingual marketing strategy for integrated, cross-channel campaigns including TV and Radio promotion, video and podcast pre-roll, digital banners, email, social media, print, outdoor, OTT apps and connected TVs.
• Leads freelance designers and vendor partners in developing new creative concepts, in line with our internal messaging and business priorities, that build upon the established brand identity and offer resonance across various demographic and psychographic profiles - especially young and diverse audiences.
• Supports new program development in the Latino market by working with media and agency partners in Puerto Rico to cross-promote relevant news, content, and engagement opportunities.
• Works with Senior Leaders to develop and execute comprehensive digital-focused multi-lingual marketing plans and programs, both short and long term, to support audience growth, audience diversification, membership growth, and revenue objectives.
• Works with Chief Digital Officer and Senior Director, Membership Growth Strategy to develop member campaigns that result in additional gifts and support retention directly impacting revenue goals.
• Works with Senior Leaders to develop multilingual marketing strategies, plans, and creative briefs.
• Works with design partners to develop multilingual institutional creative in a variety of forms including printed postcards, brand sizzle videos, and digital assets that create awareness of the organization and convey the value and impact of the programming.
• Works with freelance designers to develop print advertising for sponsorships.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
Responsibilities
This position has many responsibilities. Duties include, but are not limited to:

• Engages in multilingual copywriting, including: development of video promo scripts and audio. promo scripts, social post copy, email and newsletter text, and marketing campaign messaging.
• Helps develop marketing budget, process invoices, and manages expenses.
• Manages promotional and collateral materials as well as companywide resources like stationary, swag, and signage.
• Manages agency and partner relationships as well as paid media vendors including: contract development, budget management, performance measures and creative direction, and asset distribution/trafficking.
• Manages consistency of brand identity and correct use of logos and brand guidelines.
• Manages Paid Search partner, strategy, and campaigns.
• Performs data analysis of campaign performance and leverages insights to inform optimization and strategy.
• Traffics assets and art to paid media partners and distribute to internal stakeholders.
• Works in close coordination with other departments to ensure consistent messaging across the organization including; underwriting, grants and leadership giving, community engagement, membership, digital, and content.

Knowledge, Skills, and Abilities
Knowledge of:

• Adobe Suite (Photoshop, InDesign, Illustrator) a plus.
• Adserving platforms like Google Admanager.
• Digital measurement tools such as Salesforce, Google Analytics, and Facebook Analytics, etc.
• Marketing functions, including communications, advertising, branding, Digital Marketing, and social media.
• Media use and the digital landscape, particularly among millennial and Gen Z users and demonstrated ability to adapt storytelling accordingly.
• Project management, organization, and managing multiple priorities.

Skill in:

• Communicating effectively across cultures with multiple stakeholders, including international and local.
• Developing personas, customer journeys, and understanding of targeting and segmentation in marketing campaigns, especially on digital platforms.
• Influencing and communicating effectively across cross-functional and executive teams.
• Managing the smallest details while possessing amazing organization.
• Prioritizing and meeting deadlines.
• Successfully working both independently and within a team environment as well as maintaining communication and responsiveness through digital tools like Slack, email, and Zoom.

• Working across digital platforms and cross channel campaigns.

Ability to:

• Be a self-starter, with a hunger for all things digital, always exploring and eager to showcase new opportunities.
• Build rapport, establish trust and maintain internal stakeholder satisfaction.
• Interpret data using digital measurement tools.
• Learn new software, products and processes around evolving business needs.
• Performance analyze data for strategy and optimization.
• Possess a creative mindset with natural curiosity and excellent listening, interpreting, and communication skills.
• Speak, write, and read in Spanish.
• The successful candidate must possess a visceral distaste for office politics and gossip

Work Environment
Job functions are typically performed under conditions similar to those found in general office or administrative work. This position is not substantially exposed to adverse environmental conditions.
Position Type / Expected Hours of Work
This is a full-time, salary non-exempt position. Duties are routinely performed Monday through Friday between the hours of 9:00 a.m. and 5:00 p.m.; however, weekend, evening, and holiday hours will be necessary. This is a hybrid role blended with remote and on-site time at our Hartford-based location.
Physical Demands
The physical activities of this position may include frequent in-person or virtual interactions. It is essential to be able to remain at a desk/computer workstation for prolonged periods, speak clearly so others can understand, see details of objects that are between a few feet and more than a few feet away, focus on one sound an ignore others, use fingers to grasp move or assemble small objects. High stress environment with deadline pressures. Additionally, the employee must have the ability to concentrate for extended periods with frequent interruption, understand, and relate, to the concepts behind specific ideas. The typical physical requirements are: standing, hearing, walking, reaching, grasping, and repetitive motion. These physical demands, with or without reasonable accommodations, are required to perform the essential functions of this job.
Education and Experience
Bachelor's degree in Marketing, Digital Marketing, or a relevant field AND a minimum of five (5) years' of direct and sustained professional work experience marketing, audience development, targeting or related field AND/OR a satisfactory equivalent combination of education, training, and experience.
Non-Exempt
Hourly Wage
Disclaimer
CT Public reserves the right to substitute years of experience for certification or degrees. CT Public may expand inquiries into materials submitted in support of an applicant's candidacy without further permission from the applicant. CT Public reserves the right to modify compensation, benefits, minimum qualifications, desired skills, and job duties for this position at any time. A complete background check is required. Fingerprinting screening may be required.
Connecticut Public Broadcasting, Inc.(CBPI) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to Protected Classes, including race, color, religion, creed, sex, national origin, ancestry, citizenship status, pregnancy, disability (including physical, intellectual or learning disabilities or past or present history of a mental disability), political affiliation, family responsibilities, age, uniform service member status, veteran status, marital or civil union status, membership in a domestic partnership, gender (including gender identity, gender expression or status as a transgender person), genetic information, sexual orientation, and any other protected characteristic under applicable federal, state and local laws. In addition, CPBI complies with applicable state and local laws governing nondiscrimination in employment in every location in which CPBI has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. To further the principle of equal employment opportunity for all, CPBI practices affirmative action for minorities and women, the handicapped, and Vietnam-era and special disabled veterans. CPBI expressly prohibits any form of unlawful employee harassment based on race, color, religion, sex or sexual orientation, national origin, age, handicap, or status as a Vietnam-era or special disabled veteran.
Connecticut Public is committed to providing reasonable accommodation for qualified individuals with disabilities in our application and/or interview process. If you need assistance or an accommodation in completing your application due to a disability, please reach out to us as HumanResources@ctpublic.org. Please put "Reasonable Accommodation" in the subject line.