Senior Manager, Marketing Retention (Remote)

In this role, you will:

• Manage and work alongside a team of channel marketing and lifecycle managers to send daily deal campaigns and lifecycle campaigns across push, SMS, email, in-app messages, and on-site banners.
• Own the strategy, roadmap, and direction of your channels’ daily and lifecycle programs.
• Manage your team’s KPIs and regularly deliver progress updates across stakeholder teams. Hold your team accountable for their KPIs.
• Establish schedules for 7 days/week coverage of all channels and coordinate time off/PTO requests and coverage.
• Act as the spokesperson to other leaders about how the channels are performing, being able to speak to micro and macro tactics on the fly.
• Be the subject matter expert for capabilities and use cases for our marketing tech stack, including what programs and features we use to deliver email, push, in-app messages, on-site banners, and SMS campaigns.
• Deploy scalable A/B testing to extract maximum ROI from channel communications.
• Identify and communicate issues and failures in the retention channels and connect with the correct teams to drive resolutions and report on outcomes.
• Identify opportunities for automation and dynamic capabilities.
• Own and suggest changes to our audience and segmentation strategies.
• Coordinate with the B2B Sales Team on sponsored placements.
• Unify and build user preference centers in partnership with Content and Technical leads.

About you:

• Experienced: 4-6 years of D2C experience in CRM, lifecycle, and owned platform or channel management with a proven track record of increasing retention, traffic, and/or revenue. You are an expert in attribution and measurement, viewing channel effectiveness through a holistic lens. Must have experience managing two of the following three: email, SMS and push.
• People Leader: 2+ years leading and building high-performing teams. You're excellent at communication and have the ability to guide and support teams in a constantly evolving environment.
• Data & Tech Savvy: You are focused on data and deeply familiar with tools to support retention and CRM efforts. You are comfortable using Business Intelligence Tools, Email Creation/HTML, Email Platforms, Customer Data, and CRM Platforms. Familiarity with Braze is a huge plus. Additionally, you understand the nuances and complexities of data but act as a simplifier for others because you are an exceptional communicator.
• Adaptable: You thrive in fast-paced environments and growth-stage companies. You have a high level of integrity and initiative, possess a learning mindset, and strive for continuous improvement in yourself while championing those same qualities in your team.
• Consumer obsessed: ‘Nough said.
• Industry Interest: Call us Krazy; we love our industry and our business. Having a passion for a smart shopping lifestyle will make you even more successful in this role.

Physical Requirements

• Use of Fingers: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand or arm as in handling.
• Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.
• Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication, and making fine discriminations in sound.
• Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers.
• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• The worker is required to have visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned