Senior Manager, Marketing Automation

Company Overview
ClearChoice was founded in 2005 to provide innovative dental implant care to patients across the United States. We have experienced strong growth over the years, including four straight years of double-digit growth, and today, we're a leader in providing dental implant treatments. Driven by a collective desire to improve the lives of prospective patients, ClearChoice helps people reclaim their health, smile and confidence. Beyond restoring teeth, this is about people getting their lives back.
ClearChoice is supported by TAG - The Aspen Group. TAG was built on the simple idea of bringing better health care to more people and the independent health care practices it supports operate more than 1,100 locations in 45 states.
We are searching for individuals who can help us continue pursuing our goal of reaching prospective patients and helping to transform their lives. When you join ClearChoice, you're joining a team with passion, conviction, and integrity whose mission is to be the Platform of Hope for those in need of our services. Come help us write the next chapter of our story!
Role Summary
Help fuel the growth of a national category leader by taking our CRM marketing programs to the next level with greater data-driven personalization!
The Sr. Manager, CRM Marketing plays a key role in strategy and leads end-to-end management of all patient lifecycle marketing projects. This role will be responsible for developing strategy, overseeing execution, and reporting on performance of automated consumer touchpoints across email, direct mail, SMS/MMS and other channels that drive conversion and retention across the patient journey. The Sr. Manager, CRM Marketing will use data to guide and optimize the omnichannel approach and collaborate with cross-functional partners to deliver better business outcomes and patient experiences.
Responsibilities
Strategy and Management:

• Develop strategies for Marketing Automation and integrated nurturing campaigns, and oversee execution and analysis.
• Develop and implement testing plans for email marketing and multi-channel campaigns.
• Manage direct report(s), who will assist with execution, tracking, data hygiene, and other tasks.
• Identify and manage necessary vendors/agencies for ongoing needs and special projects
• Cultivate relationships with key stakeholders and contributors (call center, MarCom, IT, etc.).

Campaign Development:

• Oversee and assist with building and QA of email messages, campaign automations, and triggered sends.
• Manage the strategic use of other channels in CRM programs, such as direct mail, SMS and paid social, and coordinate with call center efforts.
• Develop and pilot new nurturing campaigns and refinements in audience segmentation.
• Collaborate with creative and digital resources on the development of copy, graphics, landing pages, and other assets needed for email and other channels.

Platform Management:

• Serve as primary owner of Salesforce Marketing Cloud, overseeing effective use and maintenance of the platform.
• Work with account reps, vendors, and internal IT resources as needed to resolve issues, implement updates and improvements, or secure resources for specific projects.

Reporting and Analytics:

• Monitor, report on, and provide recommendations for engagement, sender reputation, performance, and key trends.
• Partner with internal Analytics team in scoping and completing a range of analyses to determine effectiveness of overall campaigns, specific channels, and individual touch points.
• Collaborate with internal IT team to build custom dashboards as needed.

Qualifications
Required Qualifications:

• Minimum of 7 years of experience in CRM marketing, lead nurturing, lifecycle marketing, Marketing Automation, database marketing, and/or email marketing.
• Bachelor's degree in business, marketing, computer science, or similar.
• Experience with Salesforce.com required.
• Experience with Marketing Cloud, Eloqua, Pardot, or similar required.
• Results-oriented with the proven ability to identify, track, and report on KPIs for email marketing campaigns.
• Experience managing integrated, multi-channel campaigns and overseeing the strategic use of email and other key channels.
• Experience with developing database marketing strategies, project plans, and test plans.
• Experience analyzing performance for email, digital nurturing programs, and/or multi-channel marketing campaigns.
• Practical hands-on experience setting up, troubleshooting, and optimizing automated email programs.
• Excellent planning, time management, and organization skills.
• Attention to detail.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Self-starter who can work independently and collaborate in a team environment.
• Ability to manage a diverse set of tasks, prioritize workload, and deliver results against deadlines in a fast-paced environment.

Salary Range: $110k - $150k DOE plus bonus potential