Senior Manager, In-Market Brand Experience

Key Accountabilities

• Partner with Retail Marketing to create and implement an experiential strategy to build community and connection around adidas owned retail stores in NYC/LA.
  • DTC Retail team to receive briefs about driving traffic, sales, membership
  • Experience team to receive briefs about brand driving initiatives – events, appearances, etc.
• Create and lead experiential strategy for Grassroots Sports and Community moments in NYC/LA
• Build and maintain relationships with key community members and city officials.
• Build and manage an in-market experiential calendar for NYC/LA.
• Build and manage a localized Culture Moments calendar for Brand Comms & Planning to leverage as a tool when building activation plans.
• Partner with Strategic Planning & Brand Health to identify and track the following metrics on a quarterly basis
  • Competitor landscape (recent activations, product launches, OOH, purpose driven initiatives, etc)
  • Consumer and cultural trends in NYC/LA
• Act as localized filter for brand and category experiential briefs and Purpose plans
  • Brand Comms & Planning or Purpose shares activation plans, your role is to provide feedback and serve up potential in-market opportunities through a localized lens.
• Manage M4 role that is responsible for adidas Runners operations and KPI tracking. 

Knowledge Skills and Abilities:

• Experience in Brand Management, campaign activation and PR/communications, gained through operational and strategic exposure
• Deep functional knowledge and experience in experiential marketing
• Deep understanding of the marketplace and community in NYC/LA
• Experience in retail industry is preferred.
• Ability to work in a matrixed organization with experience in influencing cross-functionally and cross-culturally
• Strong leadership and managerial skillls
• Strong interpersonal skills (e.g. communication, negotiation)
• Strong methodological skills (e.g. business planning, strategic development)
• Mental flexibility, initiative and determination
• Ability to effectively communicate to all levels within the organization.
• Ability to work independently under minimal guidance.
• Ability to manage up to effectively communicate information and raise concerns or request for support.
• Ability to travel by aircraft domestically as needed.

Qualifications: 

• Minimum of Bachelor’s Degree
• Business: minimum 5 years’ experience
• Functional: minimum 5 years experiential/consumer marketing experience
• Leadership: minimum 5 years in management
• Cross-functional experience, ideally with marketing field
• Ideal Industries: sporting goods/retail/consumer goods

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best.  We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service,   eleven paid holidays throughout the calendar year and Service Time Off during milestone years.
• The anticipated low and high end of the base pay range for this position is ($94,300-$117,900). Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, and proficiency for the role. 
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote.  The working location of this position is New York City, NY.  
• Though our teammates hail from all corners of the world, our working language is English.