Senior Manager, Global Communications - La Mer

PRIMARY OBJECTIVE

The Senior Manager will help drive the strategic vision of Global Communications to drive earned media for the brand. This role will be responsible for leading key campaigns and equity driving initiatives, working closely with cross-functional teams to ensure seamless integration of earned media strategies. The Senior Manager will work directly with Regions and Markets to ensure success of earned media priorities across all markets.

ROLES & RESPONSIBILITIES

Earned Media Strategy

Oversee earned media strategy to drive best-in-class programs for new product launches, key selling moments and evergreen programs:

• Lead 360 communications strategy, including ideation, conception and execution of launches and programs that deliver strong earned media value while also maintaining brand equity and protecting brand luxury positioning.

• Oversee the development of Global Communications briefs, asset checklists, go-to-market toolkits, regional guidelines, and playbooks.

• Manage asset creation and guidelines for all launches including event guidelines, press releases, spokespeople Q&As and product presentations.

• Manage EMV platforms such as Tribe Dynamics and Launchmetrics for quarterly reporting and event/program specific reporting on KPI performance.

• Collaborate with Director Global Talent and Partnerships to ensure synergy with celebrity, influencer and ambassador strategy and output.

• Collaborate with cross-functional teams to ensure seamless integration of earned media strategies and initiatives.

Spokespeople & Ambassadors

• Manage internal Global spokespeople as required based on program, including ambassador requests for interview and in-person appearances; liaise with market to manage their proposals, brief/prep ambassadors and travel into market with ambassadors as needed.

Events

• Lead and deliver 1-2 global tentpole activations per year, including but not limited to brand image and science credentialing moments.

• Oversee project briefing, content development, budget, and project management, including external agency and internal cross-functional partner relationships.

Region/Market support

• Support regional and market Communications strategies.

• Partner with Regions/Markets to ensure they have the tools and resources to execute, and drive earned media locally.

• Oversee Associate who will manage and coordinate international editor/ influencer visits to Lab/Spa de la Mer on behalf of markets.

• Assist markets with ad hoc asset requests.

Administrative (via Managing Associate Direct Report)

• Manage all SAP invoicing and International team CMC reconciliation.

• Manage market rebills.

• Manage ad hoc market requests for samples/products not readily available in market.

Team

• Mentor and support growth of Associate.

Qualifications

REQUIREMENTS

• 5-7 years of Communications, Influencer Marketing or Event/Agency experience

• Bachelor’s degree

• Strong understanding of influencer landscape

• Ability to own and manage multiple projects and meet deadlines in a fast-paced environment

• Excellent verbal/written communications and presentation skills

• Detail and process-oriented, organized, resourceful and proactive

• Collaborative and positive team player

• Strong understanding and experience of social media across all platforms

• Ability to accommodate early morning or night calls with international markets (2-3 hours/month); travel to markets (2-3 times/year)

• Strong PowerPoint skills; proficient in Outlook, Word, and Excel; can work on both MAC and PC

The anticipated base salary range for this position is $96,500 to $159,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Job: Communications / Public Relations
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2319091
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.