Senior Manager, Digital Advertising

GO BEYOND THE IVY
Our business is a team sport built on creating and delivering memorable experiences around Cubs baseball and other live events.
Chicago Cubs | Marquee 360 | Marquee Development
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JOB TITLE: Senior Manager, Digital Advertising
DEPARTMENT: Marketing
ORGANIZATION: Chicago Cubs
REPORTS TO: SVP, Marketing
FLSA STATUS: Exempt / Nonexempt
BEING PART OF THE TEAM
Our business is a team sport that began on a field with baseballs and bats and has evolved into one of the most recognizable brands in sports and entertainment through Cubs baseball and live events. Our success is driven by our people, who work to create and inspire change in an engaging, collaborative and inclusive environment. As a team, we continue to build a culture on and off the field that delivers unforgettable experiences for one another, our fans and community. In support of that effort, we expect associates to work primarily in our office. Are you ready to be part of it?
OUR STORY
THE CHICAGO CUBS FRANCHISE is a charter member of Major League Baseball's National League. Since 1876, the team has won the National League pennant 17 times and was the first team to win back-to-back World Series titles in the 1907 and 1908 seasons. In 2016, the Chicago Cubs made history again when the team won its first World Series in 108 years, ending the longest championship drought in North American sports. Known for its ivy-covered outfield walls, hand-operated scoreboard and famous Marquee sign, iconic Wrigley Field has been the home of the Chicago Cubs since 1916, making it the second oldest ballpark in Major League Baseball.
HOW YOU'LL CONTRIBUTE
The Chicago Cubs are looking for a digital marketer with a deep understanding of paid media channels to drive their Digital Advertising efforts. The Senior Manager of Digital Advertising is accountable for the planning, execution, and reporting of the Cubs paid digital campaigns. This hands-on role has a strong emphasis on performance marketing and will be tasked with delivering strong ROAS. They will work closely with the broader Marketing team, Business Analytics and Major League Baseball to position the Cubs as best-in-class digital marketers. This position requires experience managing full-funnel digital campaigns in a fast paced environment.
THE DAY-TO-DAY:

• Work closely with Marketing leadership to evolve the team's paid media strategy; ensuring it supports the business and revenue goals of the organization.
• Plan and execute campaigns across channels such as social media, display, SEM, YouTube and OOT/CTV in order to drive revenue and generate positive ROAS.
• Collaborate with the in-house production studio to develop creative assets needed for campaigns.
• Partner with MLB's Performance Media team to execute media buys, ensure campaigns are tagged for attribution, and report performance metrics on a regular basis.
• Test and optimize audience segments, creative messaging and channel strategy in order to maximize campaign impact.
• Help the Cubs establish best practices for prospecting, retargeting and social commerce.
• Allocate campaign budgets effectively over the course of the baseball season and the year.
• Collaborate closely with other members of the Marketing team to ensure the entire digital ecosystem is working in sync (paid digital, email, organic social, website and mobile app).

WHAT YOU'LL BRING:

• 5 years of professional experience in performance marketing or Digital Advertising; ideally at a digital agency or a large consumer brand.
• 3+ years of hands-on experience with planning and executing digital ad campaigns, with a proven track record of generating strong ROAS and revenue.
• Deep understanding of major digital channels including Meta, YouTube, Google Display, Quantcast, SEM, and OOT/CTV.
• Experience with building customer segments and profiles. Knowledge of Microsoft Looker's capabilities is preferred but not required.
• Understanding of performance marketing technologies and best practices.
• Understanding of campaign attribution and how to measure ROI.
• Learner's mindset that values experimentation and iteration.
• Ability to work evenings, weekends and holidays as needed in support of the baseball season.
• This position is based out of the Cubs offices in Chicago; remote work is not an option.

TOTAL REWARDS:

• On-site parking
• Transit benefits
• Paid time off: Personal, Sick & Vacation Time
• Casual work attire environment
• Complimentary Meal & beverage plan
• Cubs home game ticket allotment
• Access to campus wide Wrigley Field events & pre-sales
• 401K Plan Employee Contribution & Employer Match
• Benefit Plans: Medical, Dental, Vision & Life Insurance
• Health & Wellness engagement & programming
• Variety of associate special events, volunteer opportunities and partnership discounts
• Access to online associate recognition & rewards platform
• Tuition Reimbursement

Response Expectations:
Due to the overwhelming number of applications we receive, we unfortunately may not be able to respond in person to each applicant. However, we can assure you that you will receive an email confirmation when you apply as well as additional email notifications whether you are selected to move forward for the position or not. Please note, we keep all resumes on file and will contact you should we wish to schedule an interview with you.
The Chicago Cubs and its affiliates are an Equal Opportunity Employer committed to inclusion and employing a diverse workforce. All applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, or other legally protected characteristics.