Senior Manager, Customer Marketing

Are you a DIRECT MARKETING ALL-STAR looking for a fantastic place to call home?

If so, you will definitely want to keep reading…

Hello… my name is Jesse Cannone, and I am the owner and CEO of The Healthy Back Institute. We help people live pain-free lives through a holistic system of educational content and proven solutions and products. Our Mission is to be the number one leader in joint pain management. 

We seek a Director of Customer Marketing!

As our Director of Customer Marketing, you will help us reach our mission by driving profitable sales growth in multiple sales channels by focusing on improving the customer experience, expanding brand loyalty, and increasing customer LTV.

FOCUS AREAS

• Drive profitable sales growth across all DTC sales channels.
  • Email Sales/CRM
  • Direct Mail / Package Inserts / Catalog
  • SMS/Text
  • Outbound Telemarketing Strategy- (offers/products)
• Increase customer engagement, retention, repeat purchase rate, and customer LTV!
• Leadership Qualities- Building and Developing a robust and efficient team

THE ROLE

You will play a pivotal role in shaping our customer lifecycle by partnering cross-functionally to increase customer retention and lifetime value by identifying the right combination of strategies, tactics, triggers, and channels across different customer journey phases, designing, planning, and driving back-end monetization through effective Customer Marketing campaigns and loyalty programs, education and new product releases.  

THE TEAM

With three direct reports, this team is responsible for engaging with customers from the point of sale throughout the rest of the lifecycle, owning back-end monetization and marketing communications to match products with our customer’s needs effectively. 

Cross-functionally, the Customer Marketing Team works with the Customer Acquisition, Sales, Product, Analytics, and Customer Service teams to bring our strategies to life. We work closely with the rest of the organization to drive new product and partner launches, product engagement, and adoption. 

WHO YOU ARE

• The voice of the customer 
• Collaborative and cross-functional communicator
• Agile Analyzer
• Proactive Self-Starter
• Strong people leader driving results through others

WHAT YOU HAVE

• A proven track record of driving profitable revenue growth via multiple sales channels by improving customer retention and lifetime value
• 8+ years of direct response marketing experience focusing on Email Marketing and sales, SMS/Text, Direct Mail, and Print Catalog.
• Have worked in high growth, fast-paced direct response, and e-commerce companies selling DTC.
• Ability to translate data into business and customer insights 
• Proven success in journey mapping and developing customer engagement, retention, and upsell marketing programs, understanding A/B test setup and analysis, growth mindset, adaptability, and a drive for continuous improvement through Marketing Automation systems
• Must reside in the USA and be able to work for any employer without restrictions. Hours of Operation are 9:00-5:00 PM CST. This is a REMOTE role.  The compensation for this role is a generous combination of base salary and performance-based bonus within base compensation, starting at 130-150K.

If you have a passion for direct response Customer Marketing, a positive and proactive attitude, and want to grow and stretch in your next role, we’d love to talk with you!

PLEASE GET TO KNOW US 

Check out this Video of why HBI'ers LOVE to work here!

• Explore our proven Pain Relieving Products here
• And find hundreds of customer Success Stories here.
• Check out our reviews on Glassdoor to learn more about our culture!
• Our Career page to see the position posting and LIFE AT HBI  HBI Career Page

Just to let you know, before applying for the role, we take hiring very seriously. Interviewing with us may include video and phone interviews, assessments, projects, and scenario-based situations. Although we cannot follow up with each candidate, we do our best to run a thorough process for candidates we identify as a potential fit.

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