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Senior Manager, CRM (Redken)
New York, NY, New York
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Permanent
New York, NY, New York
Digital
Full - Time
29-Feb-2024
Job Title Senior Manager, CRM & Data Driven Experiences, Pro
Division: Professional Products Division
Location: Hudson Yards, NY
Reports To: General Manager, Redken
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Professional Products , our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique and Pureology.
What You Will Do:
The Senior Manager, CRM & DDX is responsible for developing campaigns that drive acquisition, retention, personalization, loyalty, and long-term relationships with stylists for Redken Professional -from ideation, planning and development to execution, tracking, and analytics.
In addition to Redken pro, partner with Salon Centric team to plan and manage email, SMS, and multi- touch lifecycle journeys to drive sales and conversion for Redken in Salon Centric . This role is also responsible for tracking and measurement of campaigns and customer data to provide on campaign effectiveness a
This role will closely collaborate with a broad team of cross-functional partners and stakeholders, including marketing, media, site, social, PPD DDX. This role will oversee one direct report, Junior Marketing Associate.
ESSENTIAL FUNCTIONS:
Support strategic brand objectives, launches, and activities as well as annual plans to drive business results. Partner with Marketing to support major new product category initiatives
Own campaign calendar planning & workflow for pro & Salon Centric for Redken.
Write copy, pull images, write brief & open job in project management system for Graphic Designers
Brief creative team. Review email designs and provide to marketing teams for feedback. Manage review process with creative to address revisions and gain final marketing approval.
Deliver email assets to Accenture (email vendor)/Salon Centric and oversee monthly deployments
Pull monthly email campaign metrics and evaluate success & report out to larger marketing teams
Deliver final email files to Accenture and Salon Centric for deployment. Review test emails and provide feedback
Strategize with Salon Centric team lifecycle journey & multi touchpoint campaigns across email & SMS
Partner with Salon Centric media team to ensure adoption of 1P data in relevant campaigns; drives recommendation for audience targeting strategy and measurement
Work with Level Loyalty team to provide monthly offers to program members
Monthly Reporting & Presentations for Digital Team
What We Are Looking For:
Required Qualifications:
Bachelor’s Degree
6+ years working in email marketing, CRM & Digital Marketing
Understanding of email marketing best practices & rules
Candidate must have a proven track record in digital project management
Strong marketing brief and business requirement development
Solid understanding and experience in personalization (CRM) and segmentation marketing
Must have experience in creative development
Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
Aptitude to thrive a fast-paced and rapidly changing environment
Analytical skills with strong data-mining and in-depth database segmentation experience preferred
Must possess excellent creative, organizational, verbal and written communication skills
Experience with SFMC a plus
What’s In It For You:
Salary Range: $119,000 - $170,800
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) [please keep only if applicable]
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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