Senior Manager, Crm, Email And Sms Marketing

Overview

The Senior Manager, CRM, Email and SMS Marketing will be responsible for effectively managing the email and SMS marketing channels, vendor partnerships, evaluating new technology, automations and scalable solutions. This role will serve as the subject matter expert for the CRM channels and will lead the overall contact strategy, test strategies and business development of new programs. A key focus of this role will be advancing our personalization efforts and building out highly personalized campaigns leveraging advanced CRM strategies, software applications and Martech partners. The ideal candidate will be comfortable working with all marketing teams, internal operations teams and external partners in a consultative manner to lead optimization efforts.

Responsibilities

Develop and execute a comprehensive email-marketing program with a focus on personalization to achieve digital marketing sales targets. Deploy proven tactics to drive new customer acquisition, customer retention and conversion. Oversee a team who owns daily execution of email and SMS marketing initiates, calendar and project management, project implementations and management of 10+ partners. Manage day to day email and SMS programs, email list health, creative templates, email delivery, list management and various MarTech agencies. Establish CRM team as center of excellence within SPARC, providing clear strategic guidance, a point of view, guidance and direction to cross-functional team members and senior leaders. Produce weekly, monthly, and quarterly analysis hindsight's, insights and recommendations across three SPARC brands. Collaborate with Business Intelligence and Analytics Teams to report on CRM program results highlighting successes, trends and opportunities. Lead with data driven decision making and communicate actionable insights on opportunities and next steps. Advocate for the adoption of new technologies, processes and efficiencies. Optimize email performance through testing strategies, targeted segmentation strategies and creative enhancements. Support the success of the CRM channels by providing insights on best practices, program enhancements; bring forth new ideas and keeping current on trends. Utilize strong project management skills to track and deliver initiatives across the digital marketing team - which includes development of strategic marketing plans, implementing new program implementations, working through complex scenarios and troubleshooting issues, collaborating with internal and external teams and seeing projects through go-live. Strategic thinker, who can provide thoughtful recommendations and guidance for marketing strategies, new initiatives and help drive operational and automation efficiencies.

Qualifications

7+ years in digital marketing, CRM or Email/SMS Marketing. Strong technical knowledge of ecommerce platforms, IT systems, email and SMS service providers, CDPs, analytics platforms and technical digital marketing partners. Passionate about eCommerce and digital marketing with an interest in apparel and retail. Deep understanding of email marketing, SMS marketing, digital marketing operations, ESP platforms, data analytics, business intelligence, CRM and database integrations. Knowledge of Bluecore, Salesforce Marketing Cloud, Salesforce Personalization and Attentive a plus. Strategic thinker, problem solver, self-motivator and manager, excellent time management skills and has acute attention to detail. Knowledge of HTML and CSS for email development. Experience creating and maintaining automated workflows. Strong analytical skills with the ability to interpret data to make actionable recommendations. Proficient in Excel and data visualization tools (Tableau, Domo, BI Tools, etc.). Knowledge of web tools including pixels, Google Tag Manager, Google Analytics, etc. Strong project management skills, highly organized and demonstrated ability to execute projects on or under budget and on time or early. Must be able to operate both strategically and tactically in a high-energy, fast-paced environment Experience working with partners at multiple levels within an organization (operations, marketing, finance, creative, etc.). Familiarity with CCPA, GDPR (General Data Protection Regulation) a plus. Highly collaborative and the ability to work as part of a team. Strong communication skills, both written and verbal. Travel may be required, based on business needs. Adhere to regular in-office presence, including to engage in in-person team interaction, meetings and collaboration. Job duties may be performed effectively using the hybrid work program designated by the company. Perform other duties as assigned by supervisor as the company retains the right to change duties to this position. Must have authorization to work in the United States.

 

Physical Requirements: Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards. Ability to maintain regular and timely attendance consistent with the ADA, FMLA and other federal, state and local standards. Ability to remain in a stationary position for up to 8 hours per day Ability to constantly operate a computer, other office equipment and look at a monitor for up to 8 hours per day Ability to clearly and accurately communicate and exchange information verbally, in writing, or through other means in person, telephonically, or through virtual communication methods Ability to reach at or below shoulder level Ability to carry equipment, move boxes/samples, etc.

 

 

About US:

SPARC Group LLC is an operating partner to several global brands, providing retail, ecommerce and wholesale management, design, sourcing, logistics, construction, real estate and other operational and administrative support. SPARC currently operates Aeropostale, Nautica, Forever21, Lucky Brand, Brooks Brothers, Eddie Bauer and most recently Reebok in the United States and Puerto Rico. SPARC Group LLC is owned, through its parent company SPARC Group Holdings LLC, by Simon Property Group and Authentic Brands Group. With Aeropostale, Nautica, Forever21, Lucky Brand, Brooks Brothers, Eddie Bauer and Reebok combined, SPARC Group operates over 1600 retail locations, a strong wholesale business with thousands of points of sale in the U.S., and the ecommerce platforms for all brands. The Simon Property and ABG joint venture, along with Brookfield Properties, also own JC Penny's.

 

#LI-DNI

Requirements & EEO StatementSPARC Group LLC is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law. We are also committed to the full inclusion of qualified individuals in the job application and interview process. Employees are expected to perform the essential functions of the position satisfactorily. In accordance with the Americans with Disabilities Act (ADA), the Americans with Disabilities Act Amendments Act (ADAAA), and applicable state disability laws, it is the policy of SPARC to provide a reasonable accommodation when requested by a qualified applicant or employee with a disability unless such accommodation would cause an undue hardship. If a reasonable accommodation is required to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact our Human Resources department.Employment Type: FULL_TIME