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Form of workReporting to the VP of Strategic Marketing, the Sr Graphic Design Manager plays a pivotal role in shaping our brand identity, standards, and voice. Able to quickly interpret business needs and turn them into compelling creative solutions with a high standard for consistency in brand expression and quality of work, managing both external and internal creative teams across editorial and design functions.
The ideal candidate can craft smart, innovative, and engaging content across digital and print mediums all designed to work together strategically to create meaningful outcomes for our target audiences. To be successful in this role, the Senior Designer must be an effective communicator, especially when it comes to relaying creative concepts to company stakeholders, often working under tight deadlines.
Responsibilities
- Work collaboratively with copywriters, designers, and marketing strategists, offering art direction, creative execution, and management of creative execution.
- Interpret abstract business concepts and creative briefs and turn them into creative ideas, using strategy to inform creative decisions.
- Pitch ideas and the creative vision and communicate the project outline to other members of the design/creative/marketing team.
- Uphold brand guidelines and standards across all initiatives, helping to build and establish CeriFi and our family of brands.
- Offers art direction to internal and external team members.
- Initiate and develop creative ideas for on-brand websites, email campaigns and cross-channel digital advertisements.
- Develop and design new templates, guidelines and guides.
- Design, format, and update PowerPoint presentations.
- Understand the importance of integrated thinking across channels, products, and audiences, while staying true to the brand.
- Create storyboards and mockups to visualize the completed project.
- Provide suggestions and ideas to improve design materials.
- Remain current with new technologies, theories, practices, and techniques related to graphic design.
- Keeping up-to-date with industry trends and developments.
- Maintain high standards of quality, delivering error-free work, using best practices with keen attention to detail.
Qualifications
- BA degree in graphic design, fine arts, advertising, or a related field.
- 7+ years of senior-level design experience, with team management experience preferred
- Fundamental knowledge of core design principles (typography, design & layout, and composition)
- Expert knowledge of Adobe Creative Suite including InDesign, Photoshop, and Illustrator
- Excellent knowledge of web/digital design - knowledge in HTML, CSS, and JavaScript is a plus
- Video Editing and design a plus
- Microsoft Office (Word, PowerPoint, Excel) with advanced PowerPoint knowledge preferred
- Good collaboration and communication skills.
- Great time management and multi-tasking skills.
- Ability to resolve complex design and communication issues
- Portfolio required
- Ability to travel as needed to achieve business objectives (<10% of time).
About the Team
We are on a mission to revolutionize marketing at CeriFi, growing our strategic organization with a data-driven mindset and passion for business growth. In this role, you’ll join a fast-growing, tight-knit group of talented marketers who love what they do, like to have fun, and work hard for the collective success. If you’re passionate about design and marketing and want to be part of building something big, this could be the role for you.
About CeriFi
CeriFi is a diversified education, training, and certification provider serving professionals across a variety of industries. As the best-in-class provider of lifelong learning, our family of brands include Dalton Education, Pass Perfect, Money Education, the Association of Certified Financial Crime Specialist (ACFCS), CPMI, Bionic Turtle, Fast Forward Academy, Spidell, Mark Meldrum, Solomon Test Prep, Checkpoint Learning, and West LegalEdCenter. To learn more about each individual company, please click on the link, https://cerifi.com.
