Senior Director Of Global Ecommerce & Marketplace

Company Overview

Humanscale is the premier designer and manufacturer of ergonomic products that improve health and comfort at work. We have a focus on sustainability with over 70% of our products currently certified as having a Net Positive impact on the environment.  Our award-winning office products - seating, sit/stand desks, technology support and lighting - have led the industry in performance and simplicity for 40 years.

Overview

Humanscale is seeking an ambitious Senior Director of Global Ecommerce& Marketplace to play a critical role in driving the strategy and execution of our online direct-to-consumer (DTC) channels. Reporting to the Chief Marketing Officer, this role will champion Humanscale's DTC digital transformation efforts though a re-platforming of our ecommerce environment to Shopify Plus and Amazon channels.

Responsibilities

• Develop and drive a Global Ecommerce strategy that maximizes revenue and brand visibility, while maintaining high levels of customer satisfaction. 
• Direct all aspects of site merchandising, site operations, and customer journey flows, ensuring that the new site is commercially salient. 
• Lead the global scaling of Shopify Plus, ensuring seamless cross-border operations and localization. 
• Maintain Humanscale's legacy ecommerce performance until launch of Shopify Plus within Humanscale's new website. 
• Develop a thorough understanding of customer needs and preferences to maximize delight and desire throughout the customer journey and shopping experience. 
• Establish performance metrics and monitor the achievement of KPIs across ecommerce channels to optimize performance and develop reliable forecasting models. 
• In collaboration with the Humanscale Growth and Digital Operations Teams, manage relationships with external agencies that focus on performance marketing and creative design.
• Lead the SKU optimization and product mix strategies that drive DTC revenue.
• Develop and optimize our marketplace strategy for platforms like Amazon, with agency support. 
• Develop a localized promotions calendar in collaboration with the Retail Channel team. 
• Drive DTC segmented email, CRM, and social media journeys in partnership with Growth channel owners to build a robust customer funnel, reduce CAC (Customer Acquisition Cost), and increase LTV (lifetime value). 
• Collaborate cross-functionally with the Product Management, Product Marketing, Retail Channel Distribution, Customer Support, and Operations teams to ensure an optimally holistic ecommerce strategy. 
• Monitor competitors and stay abreast of industry trends, seeking innovative opportunities for growth and differentiation. 
• Drive budget planning and ensure return on investment across all Ecommerce initiatives. 
• Maintain paid digital media marketing budgets in collaboration with the Growth team and track spending and billing with Brand and Finance teams.
• Grow and develop a high-performance team of data-driven merchandisers and ecommerce managers. 

Qualifications

• Minimum 7 years of experience in Ecommerce, with at least 3 years in a leadership role. 
• An expert practitioner in the Shopify Plus environment on an international level. 
• Must possess a passion for design and a strong sense for compelling creative. 
• Experience leading onsite optimization and platform strategies and roadmaps.  
• Experience in driving qualified online traffic through SEM, SEO, affiliate marketing, CRM, programmatic, and content marketing is required. 
• Demonstrated ability in managing external agencies for performance marketing, creative design, and web development. 
• Strong analytical skills with proven history of data-driven decision making. 
• Solid project management skills with ability to prioritize and manage trade-offs for delivery of existing projects while concurrently planning future projects. 
• Must be able to effectively communicate, collaborate and influence across cross functional teams and pro-actively problem solve. 
• Sales Layer PIM (Product Information Management) experience is a plus. 
• Responsible for P&L over $4m
• Global Ecommerce experience
• Bachelor's degree in business, marketing, or a related field (MBA preferred). 

 

Computer Skills

 

• Proficient in Google Analytics, Google Shopping, SEO, PPC (Pay Per Click), retargeting environments. 
• Klaviyo experience is a plus.
• SMS marketing a plus. 

Benefits

• Competitive base
• Medical Benefits (Medical, Dental, Vision)
• HSA, FSA, Commuter Benefits
• Medical Discounts
• Ancillary Benefits
• Accident, Critical Illness, Hospital Insurance
• Voluntary, Spouse, and Child Life Insurance
• Pet Insurance
• Employee Discount Programs
• 401k matching
• Paid time off (including 15 PTO days and 10 holidays)

 

Salary Range: $132,695-$193,550

In addition to the base salary, this position also has a variable compensation component.  Please note that the salary information is a general guideline. Humanscale considers other factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market location and business considerations when extending an offer.

 

Humanscale is an Equal Opportunity Employer (M/F/Disabled/Veteran)

Employment Type: OTHER