Senior Digital Marketing Analyst

Title: Senior Digital Marketing Analyst

Department: Health Fund

Reports to: Senior Manager of Marketing & Communications

FLSA Status: Exempt, Non-Management

Summary

The 32BJ Health Fund is a multiemployer labor management fund that provides health benefits to members of SEIU Local 32BJ and their dependents. The Fund is self-insured and responsible for efficiently managing its resources as it provides comprehensive coverage for approximately 200,000 people across multiple states and Washington, DC. The Fund offers benefits for medical, hospital, prescription drug, vision, dental, short- and long-term disability, and life insurance. The Health Fund is one of five benefit funds administered by the 32BJ Benefit Funds.

To ensure that it can deliver cost-effective, high-quality care, the Fund has embraced value-based plan design and innovative purchasing strategies that encourage participants to use healthcare models and programs that provide primary care and other cost-effective benefits, including the 32BJ Maternity Program and the 32BJ Health Fund Centers of Excellence for Joint Replacement and Weight Loss (Bariatric) Surgery. The Fund operationalizes this strategy by actively managing its plans and provider networks and by investing in forward-looking policies that lower healthcare costs while maintaining quality of care.

The 32BJ Health Fund seeks a Senior Digital Marketing Analyst with creative, strategic, and analytical capabilities to enhance its engagement with internal and external stakeholders and to support the success of its strategic priorities on behalf of SEIU 32BJ members: 1) To maintain a low healthcare spending trend; 2) To solve the healthcare affordability challenge; and 3) To keep members at the center of everything we do.

Please take a moment to watch our video to learn more about our culture and contributions to our members: youtu.be/hYNdMGLn19A

Essential Duties and Responsibilities

As the Health Fund’s team is evolving, so is the role of the Senior Digital Marketing Analyst. The responsibilities of this position include, but are not limited to:

• Develop, implement, and manage digital campaigns and strategies that advance the Health Fund’s strategic priorities, engage its various audiences, and elevate its brand. Work closely with subject matter experts to ensure the accuracy and timeliness and relevance of communications for each audience
• Create a visual brand library with engaging content, including templates, graphics, and videos, for a variety of media (web, email, text, social, print) and audiences
• Partner with IT, Data Analytics & Engineering, and other colleagues to help manage the building of a Marketing & Communications database with set protocols for reviewing, approving, and storing communications. Establish a clear process for actively maintaining the information system and managing its workflows, including a standard tagging system for correctly identifying and retrieving communications for revisions, etc.
• Employ message testing and analytics tools to collect data that will help us better understand the communications preferences and needs of our stakeholders—especially members. Collaborate with Health Fund colleagues, other member-facing departments, and external healthcare partners to identify communications opportunities and to gauge members’ understanding and feedback
• Update and maintain digital channels and platforms, including the Health Fund’s websites, and build new websites, as needed
• Collaborate with IT to implement web analytics platforms (e.g., Adobe Analytics, Google Analytics, etc.) and to develop an effective SEO strategy (crawling, indexing, ranking) for data optimization and analysis
• Keep current with evolving digital tools and best practices
• Provide additional support as directed by senior leadership and management

Qualifications and Core Competencies

• Creative eye for developing visual communications for contemporary media; culturally relevant transcreation experience highly desired
• Experience working with popular social media platforms and data analytics
• Experience with writing content for web and social media platforms, including the ability to distill complex concepts and ideas into lively and accessible web content, including (interactive) infographics, and social media copy
• Experience in strategic communications planning and capacity building in multifaceted organizations

Technical Skills

• Microsoft Dynamics Marketing; Adobe InDesign; Adobe Acrobat Pro; video production software; WordPress or other Desktop Publishing tools; Google Analytics or other social media analytic tools (e.g., Insights 360, Brandwatch, etc.)

Interpersonal Skills and Attributes

• Self-motivated and approaches challenges with the team attitude of “Yes, we can”
• Able to work both independently and collaboratively
• Demonstrates attention to detail, quality, and consistency while also understanding the big picture
• Able to prioritize work and meet deadlines
• Uses resourcefulness and initiative to solve problems and knows when to ask for help
• Personally interested in social and economic justice, especially in support of union members, low-wage workers, or immigrant communities
• Embraces the mission, purpose, and vision of the 32BJ Health Fund

• Mission: To improve the lives of hard-working people by providing sustained access to affordable, high-quality healthcare
• Purpose: To maximize the value of our healthcare dollars so that members and employers have the flexibility to allocate resources to other critical needs
• Vision: To create a more just society by making access to quality health services easy and affordable

Education and Experience

• Bachelor’s Degree or combined work experience and education
• 3+ years’ work experience in digital media, graphic design, and marketing analytics
• Experience in healthcare or with labor unions or other nonprofit organizations preferred

Language Skills: Speak, read, write, and understand English required; Fluency in Spanish preferred

Reasoning Ability: High

Certificates, Licenses, Registrations: None required

Physical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals to perform the essential functions.

• Under 1/3 of the time: Standing, Walking, Climbing or Balancing, Stooping, Kneeling, Crouching or Crawling
• 1/2 to 2/3 of the time: Sitting, Reaching with Hands and Arms
• Over 2/3 of the time: Talking or Hearing
• 100% of the time: Using Hands