Senior Creative Ad Specialist , Homes.com

Senior Creative Ad Specialist , Homes.com
Job Description
CoStar Group Company Intro:
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
Homes.com is already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level - and we're doing it again with the new Homes.com.
Homes.com is a CoStar Group company with 20+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we're building a brand on the cusp of defining the industry. We're looking for big thinkers, brave leaders, and Creative Advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company.
Learn more about Homes.com.
CoStar Group is currently looking for an experienced Senior Creative Ad Specialist to be a major contributor to Homes.com. In this role, you will be part of a team responsible for a multi-million-dollar paid advertising budget, as a Creative Ad Specialist, you will be central to testing, recommending, and executing text ads along with visually compelling ad types primarily on Google, Bing, and Meta (Facebook) platforms. With a keen eye for ad copy, graphic and visual design, your expertise will translate brand visions into winning ads that captivate audiences and drive engagement. Much of the role will be focused on building out a methodology to ensure that our paid search and display campaigns are always capturing the most qualified eyes and clicks possible. You will be the master of click-through-rate, by continually researching and testing ad headlines, copy, creative assets, and other experience factors.
This position is in Irvine, CA and offers the following hybrid schedule :

• 4 days onsite, 1 days remote

Responsibilities:

• Be part of a team, managing in-house creative testing and optimization for paid ads.
• Understand how the elements of the ad itself affects impressions, CTR and conversion and build a plan to monitor this at scale.
• QA the creative launch process, ensuring the content is aligned with brand standards and effectively resonates with target audiences.
• Innovate and test compelling narratives that enhance ad performance and audience engagement.
• Assist with the design and execution of ad campaigns on Meta (Facebook) and Instagram, emphasizing aesthetic appeal and brand messaging.
• Regularly analyze campaign metrics, discern trends, and apply actionable insights for continuous enhancement.
• Drive A/B testing initiatives, focusing on ad designs, narratives, and visual elements to perpetually improve campaign outcomes.
• Adept understanding of advertising platforms and the capability to harness them creatively.
• An analytical mindset complemented by a strong aesthetic sensibility, allowing for data-informed ad testing.
• Stellar communication and organizational prowess.
• Utilize test and learn strategies to understand and strengthen reach, conversion, and conversion rates.
• Create and distribute weekly and monthly creative testing performance reports.
• Share insights and recommendations to a variety of colleagues, stakeholders, and leaders with both technical and non-technical backgrounds.

Basic Qualifications:

• Bachelor's degree from an accredited, not-for-profit University or College
• 5+ years of experience in a similar role.
• Advanced level knowledge of Google and Bing Ads platforms and bidding strategies.
• Understand the intricacies of all popular ad & campaign types, such as RSAs, DSAs, Display, Performance Max, & Demand Gen.
• Understand Google Ads Experiments.
• Proven experience with A/B testing of ads in such a way that performance results can be confidently extracted.
• Strong verbal and written communication skills.
• Must be metrics driven, with solid data analytics skills.
• Possess the ability to create reports to track, analyze and clearly communicate performance metrics.
• Able to keep ahead of the latest search industry trends and search platform changes.
• Detail-oriented, proactive, with a desire to deliver results.
• A track record of commitment to prior employers.

Preferred Skills and Qualifications:

• Experience in a paid search agency with direct customer reporting responsibilities.
• Familiarity with attribution models, customer segmenting and CRO.
• Advanced Microsoft Excel, PowerPoint, and Google Analytics abilities.

What's in it for you?
When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.
We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.
Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
• Access to CoStar Group's Diversity, Equity, & Inclusion Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
This position offers a base salary range of $71,000 - $128,000, based on relevant skills and experience and includes a generous benefits plan.
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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing