Senior Copywriter

About ETS:

For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.

Our portfolio of trusted measures include TOEFL®, TOEIC®, GRE® and Praxis®. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.

With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.

OVERVIEW

As a Senior Copywriter on our team, you will be responsible for developing and executing creative, engaging, and on-brand copy for both internal and external audiences, and marketing materials that support our brand across multiple business units. You will collaborate closely with cross-functional teams, such as product marketing, research, and product innovation. You’ll interpret a diverse set of creative briefs and ensure the messaging, brand voice, identity, and values are effectively conveyed through written content that resonates with our target audiences. Your creative expertise will help strengthen our brand and develop solutions that resonate with consumers both inside and outside our organization.

ETS is a dynamic and innovative educational research and learning company that is constantly evolving to meet the needs of our customers. We are seeking a talented Senior Copywriter to join our Global Marketing and Innovation/Creative Strategy Team and play a key role in shaping the brand. This is an exciting opportunity for a creative professional who is passionate about writing, and eager to make a significant impact within our organization. In this role, you will be responsible for crafting compelling messaging and playing a pivotal role in shaping our brand's voice. If you have a passion for storytelling, a knack for persuasive communication, and a desire to be a driving force behind our brand's success, we want to hear from you.

RESPONSIBILITIES

• Copywriting: Write and edit clear, concise, and compelling copy for a variety of mediums, including but not limited to marketing materials, website content, social media, email campaigns, internal communications, and more.
• Messaging Strategy: Collaborate with marketing and brand teams to develop and refine messaging strategies that resonate with internal stakeholders and external consumers. Ensure consistency in brand messaging across all channels.
• Content Development: Create engaging and informative content that educates and persuades our target audience, driving brand awareness, engagement, and customer loyalty.
• Brand Voice: Maintain and evolve our brand voice guidelines to ensure a consistent and authentic brand presence in all written materials.
• Collaboration: Collaborate with internal stakeholders to understand project requirements, gather feedback, and tailor design solutions to meet specific goals.
• Agency Partnerships: Collaborates with creative marketing agencies when needed on larger projects.
• Editing and Proofreading: Review and edit content to ensure accuracy, grammar, and brand consistency.
• Communication: Keeps the team up to date about project status, including expectations and timelines. Must be able to successfully handle multiple projects.
• Research and Innovation: Keep abreast of the latest copywriting trends and bring those ideas to the client and team.

EDUCATION

Bachelor's degree in English, Communications, Marketing, or a related field.

EXPERIENCE

5 years of experience in copywriting and content creation, preferably in an in-house marketing or corporate environment.

OTHER REQUIREMENTS

• Strong portfolio showcasing a range of writing styles and tones.
• Proven experience in crafting messaging for both internal and external audiences. Exceptional writing, editing, and proofreading skills.
• Strong project management skills and the ability to work effectively in a collaborative team environment.
• Strong time management skills combined with self-motivation to ensure deadlines are achieved.
• Proven track record of success working in a very fast-paced environment, multi-tasking among a large number of work products and internal partners.
• A keen eye for detail and a passion for delivering high-quality work.
• Familiarity with Higher Education and/or Research and Learning industries, or similar fields, is a plus.
• Knowledge of SEO best practices and digital marketing strategies is a plus.

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ETS believes in a Total Rewards philosophy for our employees, and they include:

• Health, Vision, Dental insurance plans to choose from
• Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!
• Generous PTO and vacation time to balance your work and life
• Additional 8 hours of PTO for volunteer work
• Retirement plan (401(a)) and traditional Roth (403b) with company contribution
• Commuter Benefits, Pet Insurance, 1 year subscription to Calm App

ETS is mission driven and action oriented

• Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
• How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!
• Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.

ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.
From: Educational Testing Service