Senior Communications Specialist, Wealth Management

About Northern Trust:
Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.
Senior Communications Specialist
The WM Investment Advisor Experience team collaborates with partners across the WM Investment Practice including Goals Driven, WM Learning & Development, Operations, Technology, WMM COO, Investment Product, Portfolio Research and all Front Office Investment partners.
The team oversees the end to end investment partner experience through the assessment of current state processes/capabilities and identifies best practices across regions and offices to help with a more consistent experience for all partners. They play a key role in supporting overall partner experience strategy by: Executing on partner focused strategic initiatives and enhancing communication, Participating and or leading special projects, coordinating training and change management with Practice and Regional Leadership, Gathering partner feedback and pain points and acting as an advocate for front office partners across Investment Practice efforts.
Description:
The Senior Communications Specialist plans, develops, coordinates, and monitors promotional, advertising and internal communications programs that project the desired image for the WM Investment Practice and NT Wealth Management to keep partners informed. Provides input on communication messages, marketing direction and creative execution. Acts as a liaison to WM Marketing, Digital outside agencies and other key stakeholders across the firm. Counsels partners on strategies and programs to meet departmental marketing and/or communication objectives.
Major Duties :

• Leads the planning, development, coordination and monitoring of promotional, advertising and internal communication programs that project the desired image for WM Investment Practice to keep partners informed.

• Develops Investment Practice strategic marketing plan annually.

• Leads efforts on content creation, best practice material and investment practice content used by front office partners.

• Collaborates with WM and Corporate Marketing with regard to exposure on NT.com

• Leads all intranet content mapping for Personalize(Seismic) as well as investment practice content on private passport.

• Responsible for analysis of the metrics and views across different internal platforms and tools

• Leads close collaboration with the Northern Trust Institute persona leads.

• Provides input on communication messages, marketing direction and creative execution.

• Acts as liaison to outside agencies.

• Counsels partners on strategies and programs to meet Investment Practice objectives.

• Assists manager with determining manuscript direction, edits copy, and participates in vendor selection ensuring cost effective use of internal and external resources.

• Develops and presents marketing collateral, advertisements and internal communications for non-standard new product promotions.

• Interacts with all levels across Wealth Management to produce desired materials.

• May act as a mentor to junior level partners.

• Ensures consistency of messages and brand through all communications across Wealth Management Practices and Businesses.

Knowledge:

• Is a technical expert with in-depth knowledge in area of marketing communications, internal communications, and advertising usually acquired through formal education in journalism or advertising.
• Requires some supervisory capabilities, strong analytical ability, strong judgment and communication skills, and the ability to work effectively with clients and management and staff.

Experience:

• 7 to 10 years of experience.

Working with Us:
As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.
Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.
We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.
We hope you're excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.
Apply today and talk to us about your flexible working requirements and together we can achieve greater.