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SalaryWEST SIDE BEER
Senior Brand Manager
Department: Sales
Job Status: Full Time
FLSA Status: Exempt
Reports To: VP – Sales & Marketing
Work Schedule:
Amount of Travel Required: Occasionally
Monday thru Friday
Roles Supervised: Brand Manager, Non-Alc Brand Manager, Marketing & eCommerce Manager, Forecasting Analyst and Forecasting & Brand Support
POSITION SUMMARY
This position oversees and manages assigned supplier relationships and brand development based upon target sales & marketing programs. Duties include the development and implementation of all sales and marketing programs to attain annual sales targets by supplier, key account selling, budget management, and volume/distribution execution. Collaborate on all assigned supplier annual marketing plans, supplier service policies, forecasting, logistics, and internal communications. This position is also responsible for managing the Brand Management Team, which includes five other team members that work together to forecast, manage, and market the brands that make up the West Side Beer Distributing portfolio. Responsible for adhering to and holding direct reports accountable to all company policies, standard operating procedures, MLCC guidelines and supplier agreements.
ESSENTIAL FUNCTIONS
Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
- Primary conduit between suppliers and company infrastructure and all internal communications
- Primary conduit between Suppliers & Sales Managers; link Marketing with Sales Execution.
- Provide retail and brand performance information to suppliers as needed
- Review and provide preliminary approval to supplier programs as defined by the supplier programming policy
- Identify inventory issues and remedy with the supplier (Facilitate & Be Engaged w/ Transfer Process)
- Review interim and final program effectiveness with suppliers.
- Develop and recommend short and long term growth strategies which will keep the company profitable
- Quarterback the Supplier Annual Business Plan Meeting process and provide support to the Brand Manager and Non-Alc Brand Manager throughout the meetings
- Provide Marketing & eCommerce Manager guidance on DSDLink, Retailer Email, Brand Management Email, etc.
- Actively research emerging categories and suppliers to find opportunities to enhance our portfolio
- Meet with potential suppliers to determine if there is a fit and if so, work together to develop a successful launch plan
- Inventory/Forecasting support, seasonal item depletions, pricing review, SKU review and input into product forecasting for inventory.
- Develop, track, and monitor critical path performance standards (KOI’s) for Brand Management Team (Performance Pays)
- Provide brand/package additions and deletions. Daily SKU Updates to all Sales Personnel through Forecasting Coordinators
- Check inventory levels and monitor product quality according to company and supplier standards.
- Ensure communication between marketing, sales and inventory management
- Work with corporate services to ensure all supplier funding and credits are received and any issues are resolved in a timely manner
- Ensure supplier and company marketing funds are spent as effectively as possible at the local level to position the brands and the company to win market share
- Measure the effectiveness of local marketing activity, determine/recommend if corrective action is necessary
- Monitor and track sales execution.
- Conduct sales meetings.
- Survey current and recommend pricing according to supplier and sales manager guidelines.
POSITION QUALIFICATIONS
Competency Statement(s)
- Communication, Oral - Ability to communicate effectively with others using the spoken word.
- Ambition - The drive to achieve personal advancement.
- Presentation Skills - Ability to effectively present information publicly.
- Decision Making - Ability to make critical decisions while following company procedures.
- Accountability - Ability to accept responsibility and account for his/her actions.
- Adaptability - Ability to adapt to change in the workplace.
- Management Skills - Ability to organize and direct oneself and effectively supervise others.
- Self-Motivated - Ability to be internally inspired to perform a task to the best of one’s ability using his or her own drive or initiative.
- Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
- Relationship Building - Ability to effectively build relationships with customers and co-workers.
- Team Builder - Ability to convince a group of people to work toward a goal.
- Time Management - Ability to utilize the available time to organize and complete work within given deadlines.
- Working Under Pressure - Ability to complete assigned tasks under stressful situations.
- Training - Ability to develop a particular skill in others to bring them up to a predetermined standard of work performance.
- Ethical - Ability to demonstrate behavior conforming to a set of values and accepted standards.
- Sales Ability - Ability to use appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea.
- Communication, Written - Ability to communicate in writing clearly and concisely.
- Competitiveness - Having and demonstrating determination in pursuit of goals and objectives.
- Friendly - Ability to exhibit a cheerful demeanor toward others.
- Problem Solving - Ability to find a solution for or to deal proactively with work-related problems.
- Energetic - Ability to work at a sustained pace and produce quality work.
- Initiative - Ability to make decisions or take actions to solve a problem or reach a goal.
- Reliability - The trait of being dependable and trustworthy.
- Coaching and Development - Ability to provide guidance and feedback to help others strengthen specific knowledge/skill areas.
- Analytical Skills - Ability to use thinking and reasoning to solve a problem.
- Leadership - Ability to influence others to perform their jobs effectively and to be responsible for making decisions.
SKILLS & ABILITIES
Education: Bachelor's Degree (Desired, but not required)
Experience: 2-4 Years
Computer Skills: Must be proficient in Microsoft Word, Excel, Outlook, PowerPoint and presentation skills.
Certificates & Licenses: Michigan Liquor Control Commission (MLCC); Valid Driver’s Licenses.
Other Requirements: Must pass physical, drug screen, background check and motor vehicle report must meet insurance company guidelines.
Job Standards
- Follows all Company policies
- Consistently completes tasks with maximum efficiency, quality and within the specified time frame (does not waste time, completes work correctly so that it does not have to be re-done, anticipates and brings all needed supplies and equipment to the work site, etc.)
- Anticipates problems and voluntarily takes correct actions
- Always follows up to ensure problems are actually corrected
- Always considers the risk involved when making decisions
- Always advises relevant persons about situations, decisions made or actions taken
- Completes all required training
- Uses provided information (training, trade journals, seminars, etc.) to stay current with developments and trends in the professional field
- Remains composed and maintains consistent performance under pressure
- Responds to all electronic, written and verbal communication within one working day (returns calls, answers email, etc.)
- Contributes to department/unit teamwork when called upon
- Always cooperates with internal and external customers
- Organizes work flow to make efficient use of resources
- Identifies and obtains all resources required to successfully complete work goals
- Clarifies customer’s needs to make sure they get what they need in a timely and cost effective way
PHYSICAL DEMANDS
Physical Demands
Lift/Carry
Stand
O
Walk
O
Sit
O
Handling / Fingering
O
Reach Outward
O
Reach Above Shoulder
O
Climb
O
Crawl
N
Squat or Kneel
O
Bend
O
10 lbs. or less
O
11-20 lbs.
O
21-50 lbs.
O
51-100 lbs.
O
Over 100 lbs.
O
Push/Pull
12 lbs. or less
O
13-25 lbs.
O
26-40 lbs.
O
41-100 lbs.
O
N (Not Applicable)
Activity is not applicable to this occupation.
O (Occasionally)
Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs./day)
F (Frequently)
Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs./day)
C (Constantly)
Occupation requires this activity more than 66% of the time (5.5+ hrs./day)
WORK ENVIRONMENT
Primarily an internal office position with external calls to retail establishments. Some time spent in refrigerated coolers.
