Senior Brand Manager, Snacks Marketing - Salty Multi-Pack / Variety Pack

Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success. We're proud to be stewards of amazing brands that people trust. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.
Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
What role will you play? How will you make history with Campbell's? Apply today!
Join Campbell's Soup Company as a Senior Brand Manager for the Snacks Division. Embark on an electrifying journey of snack innovation and culinary excellence! We are seeking a visionary and dynamic individual to take charge of brands within our snack's portfolio, featuring iconic brands like Goldfish, Cape Cod chips, Kettle Brand potato chips, Lance crackers, Late July tortilla chips, Milano cookies, Pretzel Crips and many more!
As a key player in our ambitious mission to bring joy to snack enthusiasts worldwide, you will be at the forefront of shaping in our brands' destinies. Your creativity and strategic prowess will be put to the test as you craft compelling marketing campaigns that not only ignite consumer passions but also drive our sales to unprecedented heights.
You will immerse yourself in consumer insights and market trends to uncover untapped opportunities and discover unique ways to position our snacks in a fiercely competitive landscape. Collaborating with cross-functional teams, you will influence product development, packaging innovations, and captivating storytelling that resonates with our diverse consumer base.
In this role, your entrepreneurial spirit will be celebrated as you experiment with disruptive marketing tactics, leveraging cutting-edge digital strategies and exploring experiential activations to forge authentic connections with our consumers. Your influence will stretch beyond the office walls as you work closely with external partners and agencies to execute campaigns that leave a lasting impression on consumers' hearts and minds.
You will continuously explore new frontiers in product diversifications, exploring bold flavors, healthier alternatives, and eco-friendly packaging options. You will be a true advocate for sustainability and responsible snacking, championing initiatives that align with Campbell's Soup Company's commitment to a better, more sustainable world.
As a Senior Brand Manager, you will thrive in a dynamic, fast-paced environment, where no two days are the same. Your passion for the snack industry and your ability to navigate complexity will be the driving force behind elevating our beloved brands to new heights of success.
If you're ready to leave an indelible mark on the snack industry and contribute to a legacy of Connecting people through the food they love, join us at Campbell's Soup Company and take the leap into an exciting future with our diverse and cherished Snacks Portfolio!
Principal Accountabilities

• Opportunity Identification: Develop a deep understanding of macro trends and the competitive landscape to identify growth opportunities within the category.
• Integrated Marketing Collaboration: Collaborate with the Integrated Marketing Team to align marketing objectives with content and activities across various channels, including social media, digital platforms, traditional media, and PR.
• Business Analytics and Performance Monitoring: Lead the analysis of market share, competitive positioning, and factors driving consumption. Monitor performance against established business objectives and recommend adjustments as needed.
• Demand Planning and Forecasting: Manage monthly consumption analysis and volume forecasting, working closely with demand planning and sales strategy teams. Identify potential risks and opportunities to ensure the annual operating plan is met.
• Category Innovation Pipeline: Develop a pipeline of category innovations, which could include new product formats, line extensions, and renovations. Lead cross-functional teams through the stages of concept development, stage gating, and commercialization.
• Cross-Functional Collaboration: Collaborate with sales, insights, finance, supply chain, R&D, and other teams to ensure successful execution of plans. Develop compelling sell-in stories and materials to engage key stakeholders.
• Consumer Insights and Learning: Partner with consumer insights to address strategic knowledge gaps and create learning plans that inform decision-making.
• Profit and Loss Management: Responsible for managing the P&L and identifying opportunities to improve margins while driving business growth.
• Team Management and Development: Manage and mentor Associate Brand Manager(s) and/or Brand Manager(s) based on the organizational structure. Support team members across different categories or marketing projects when necessary.

Job Complexity

• Strategic Vision: With a keen eye on industry trends and customer insights, you will develop and executive comprehensive marketing strategies that align with our long-term business goals. Your ability to think strategically will be vital in identifying new opportunities and addressing challenges head on.
• Project Management: Our fast-paced environment demands effective project management skills to oversee multiple marketing projects concurrently. You will play a pivotal role in ensuring projects adhere to aggressive timelines while balancing the longer-term requirements outlined in our marketing plans.
• Team Leadership and Collaboration: You will be proficient at inspiring and influencing cross-functional teams, fostering collaboration, and ensuring a cohesive approach to marketing initiatives. Your collaboration extends to external agency teams, where you will skillfully manage partnerships to deliver outstanding results.
• Results-Driven Performance: Ownership of business results is at the core of this role. You will diligently track key performance indicators, analyze data, and draw actionable insights to optimize marketing strategies. With a growth mindset, you will proactively recommend and implement adjustments to our plans to maximize success.
• Data Driven Storytelling: Skillful in deriving valuable insights from data and effectively communicating them to make informed decisions with a compelling impact.

Leadership Profile

• Visionary Leadership: A leader who adeptly defines a compelling vision, inspiring the team with a unifying sense of purpose, and embodies our 5 C's - collaboration, creativity, commitment, communication & customer focus.
• Sharp Problem-Solving: Displays a remarkable ability to maintain clear and logical thinking even amidst uncertain and complex scenarios.
• Resourceful Determination: Exhibits a high degree of resourcefulness, matched with an unwavering "can-do" spirit, ensuring challenges are met with effective solutions.
• Resilient Under Pressure: Demonstrates exceptional resilience and composure when navigating high-pressure situations and maintaining performance during times of increased visibility.
• Change Catalyst: Acts as a dynamic force for change, driving transformative shifts that lead to outcomes of great impact and significance.
• Accountable Collaboration: Adept at fostering collaboration within teams while also ensuring individual accountability for driving tangible business results.
• Consumer-Centric Expertise: Takes immense pride in cultivating an unmatched understanding of both the business and our target consumers, setting a benchmark for knowledge within the organization.

Job Specifications

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA strongly preferred).
• 7+ years of proven experience in consumer marketing, brand management, strategic marketing, and project management. Relevant industry experience, preferable in food and/or consumer goods is strongly preferred.
• Excellent communication, presentation, and negotiation skills to have an ability to inform, influence and collaborate work with cross functional internal stakeholders across multiple leadership levels and external agencies.
• Strong creative thinking with demonstrated ability to build activations with creative, digital, social, public relations, and media agency partners.
• Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic everchanging working environment.
• Excellent analytical skills and business/financial acumen.
• Results-oriented mindset with a track record of achieving an exceeding strategic business goals.
• Forward-thinking, results-driven marketing professional who thrives in a fast-paced environment.
• Experience with Microsoft Office, IRI Unify, Nielsen & SPINS.

Compensation and Benefits:
The target base salary range for this full-time, salaried position is between
$105,000-$172,200
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion, or any other classification protected by law.
In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.