Senior Associate Brand Manager - Snacks Division

Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success. We're proud to be stewards of amazing brands that people trust. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.
Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
What role will you play? How will you make history with Campbell's? Apply today!
General Summary
Join Campbell's Soup Company as a Senior Associate Brand Manager for the Snacks Division. Embark on an electrifying journey of snack innovation and culinary excellence! We are seeking a visionary and dynamic individual to take charge of brands within our snack's portfolio, featuring iconic brands like Goldfish, Cape Cod chips, Kettle Brand potato chips, Lance crackers, Late July tortilla chips, Milano cookies, Pretzel Crips and many more!
As a key player in our ambitious mission to bring joy to snack enthusiasts worldwide, you will be at the forefront of shaping in our brands' destinies. Your creativity and strategic prowess will be put to the test as you craft compelling marketing campaigns that not only ignite consumer passions but also drive our sales to unprecedented heights.
You will immerse yourself in consumer insights and market trends to uncover untapped opportunities and discover unique ways to position our snacks in a fiercely competitive landscape. Collaborating with cross-functional teams, you will influence product development, packaging innovations, and captivating storytelling that resonates with our diverse consumer base.
In this role, your entrepreneurial spirit will be celebrated as you experiment with disruptive marketing tactics, leveraging cutting-edge digital strategies and exploring experiential activations to forge authentic connections with our consumers. Your influence will stretch beyond the office walls as you work closely with external partners and agencies to execute campaigns that leave a lasting impression on consumers' hearts and minds.
You will continuously explore new frontiers in product diversifications, exploring bold flavors, healthier alternatives, and eco-friendly packaging options. You will be a true advocate for sustainability and responsible snacking, championing initiatives that align with Campbell's Soup Company's commitment to a better, more sustainable world.
As a Senior Associate Brand Manager, you will thrive in a dynamic, fast-paced environment, where no two days are the same. Your passion for the snack industry and your ability to navigate complexity will be the driving force behind elevating our beloved brands to new heights of success.
If you're ready to leave an indelible mark on the snack industry and contribute to a legacy of Connecting people through the food they love, join us at Campbell's Soup Company and take the leap into an exciting future with our diverse and cherished Snacks Portfolio!
Principal Accountabilities

• Partnering with Teams: Collaborate closely with brand operations, integrated marketing, and innovation teams to align strategies and ensure successful brand development and activation.
• Brand Strategy: Develop a strategic framework for the brand's growth plans over a 3-5 year period, ensuring a sufficient pipeline of products and initiatives. Continuously evolve and refine the brand's foundations to stay relevant and competitive.
• Brand Activation: Act as a liaison between the brand and integrated marketing teams. Define campaign Key Performance Indicators (KPIs) and corresponding tactics that align with the brand positioning and target consumer. Ensure consistent brand expression across all consumer touchpoints.
• Business Planning: Work closely with the innovation team to create a pipeline of new products and platforms that align with the brand's strategic direction. Lead cross-functional teams to deliver projects on time and within budget. Communicate project status, issues, and opportunities to the broader organization. Collaborate with the brand operations team to inform monthly integrated business planning.
• Market and Competitor Analysis: Become an expert on the brand and its competitors, continuously monitoring the market landscape and identifying trends and opportunities to guide future plans.
• Data Synthesis and Decision-making: Gather and synthesize data from multiple sources to make informed decisions and recommendations for brand strategy and marketing initiatives.

Job Complexity

• Strategic Vision: With a keen eye on industry trends and customer insights, you will develop and executive comprehensive marketing strategies that align with our long-term business goals. Your ability to think strategically will be vital in identifying new opportunities and addressing challenges head on.
• Project Management: Our fast-paced environment demands effective project management skills to oversee multiple marketing projects concurrently. You will play a pivotal role in ensuring projects adhere to aggressive timelines while balancing the longer-term requirements outlined in our marketing plans.
• Team Leadership and Collaboration: You will be proficient at inspiring and influencing cross-functional teams, fostering collaboration, and ensuring a cohesive approach to marketing initiatives. Your collaboration extends to external agency teams, where you will skillfully manage partnerships to deliver outstanding results.
• Results-Driven Performance: Ownership of business results is at the core of this role. You will diligently track key performance indicators, analyze data, and draw actionable insights to optimize marketing strategies. With a growth mindset, you will proactively recommend and implement adjustments to our plans to maximize success.

Job Specifications

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA strongly preferred).
• 3 years of proven experience in brand management, strategic marketing, and project management. Relevant industry experience, preferable in food and/or consumer goods is strongly preferred.
• Strong communication, presentation, and negotiation skills to have an ability to inform, influence and collaborate work with cross functional internal stakeholders across multiple leadership levels and external agencies.
• Strong creative thinking with demonstrated ability to build activations with creative, digital, social, public relations, and media agency partners.
• Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic everchanging working environment.
• Excellent analytical skills and business/financial acumen.
• Results-oriented mindset with a track record of achieving an exceeding strategic business goals.
• Forward-thinking, results-driven marketing professional who thrives in a fast-paced environment.

Working Conditions
We are thrilled to offer this exciting opportunity to work at our Campbell Soup Company headquarters in the city of Camden, NJ with the vibrant neighboring city of Philadelphia, Pennsylvania. As an integral part of our team, you'll be joining us at an exciting time as our office undergoes a remarkable 50-million-dollar renovation. This transformation is designed to create a state-of-the-art workspace that fosters collaboration, enhances functionality, and inspires creativity.
In this dynamic environment, you will have the chance to contribute to our iconic brand's legacy while experiencing the cutting-edge facilities and amenities that will support your professional growth. We believe that a stimulating and collaborative workspace leads to innovative thinking and outstanding results.
This position is offered a highly flexible and modern work arrangement, allowing you to achieve a better work-life balance. As part of our commitment to our employees' well-being and productivity, you will enjoy a hybrid working schedule with two consistent "Remote" working days and three in-office working days per week. Travel will be required, as needed around 10-15%, to company meetings, company training, customer meetings, and other regions as business needs demand.
This hybrid model empowers you to work efficiently from the comfort of your home while also fostering valuable in-person interactions and collaborations at our office. You'll have the opportunity to enjoy the best of both worlds, benefiting from the convenience of remote work while still being part of a vibrant and engaging workplace environment.
Join us as we embark on this incredible journey, shaping the future of our company and revolutionizing the way we work. Be a part of our team in our newly revamped, modern "Snacks Neighborhood" and experience firsthand the limitless possibilities that await you at Campbell Soup Company.
Compensation and Benefits:
The target base salary range for this full-time, salaried position is between
$85,900-$140,800
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion, or any other classification protected by law.
In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.