Senior Associate, National Video Investment (Alcohol Client)

Company Description

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
About Spark Foundry:
 
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
 
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
 
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. 
 
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Job Description

Overview:
The Senior Associate will support the Manager and Associate Director levels on behalf of Spark Foundry Digital clients. You
will manage day-to-day planning and buying across a variety of digital programs, including:
• Broadband video programs across the portals and a variety of niche content sites
• Brand specific online plans (traditional online banners, sponsorships, etc.)
• TV-centric digital/online extension sponsorships and integration programs
• Advanced TV trial initiatives including interactive TV, VOD, etc.

Role Objectives:
• Areas of focus will span web advertising (acquisition and brand), broadband (video, new forms of broadband
connections) and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.)
• Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming,
and mobile work
• Develop digital media plan recommendation based on integrated communication planning processes
• Connect with traditional planning and buying teams to ensure ideal synergy is delivered
• Negotiate and buy approved digital media plan programs
• Develop success metrics/measurement goals for all digital programs
• Report on and optimize digital programs on an ongoing basis

Qualifications

1+ years of online/digital media planning and implementation expertise
• Acquisition and branding background and familiarity/proficiency with the following systems/tools:
o Mediaocean, MBox
o Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
o Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
o PowerPoint, Excel, Word
• Strong oral/written communication and negotiation skills

 

Additional Information

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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